In a remarkable fashion revival, a three-decade-old designer bag has captured the hearts of a new generation, proving that true style is timeless. The Longchamp Le Pliage tote, first launched in 1993, is experiencing a powerful resurgence, driven largely by its popularity on platforms like TikTok, where it has amassed over 60 million views.
From Royalty to Gen Z: The Bag's Enduring Journey
The Le Pliage's journey to icon status began in earnest in the early 2000s. Initially popular upon its release, it truly soared to fame in the Noughties when adopted by style icons and royalty alike. It became a regular accessory for figures such as Kate Middleton and Alexa Chung, cementing its place in the fashion lexicon. For years, it was a ubiquitous sight in airports, offices, and on commutes across the UK and beyond.
However, as trends shifted, the bag's presence among the fashion elite waned. Now, three decades after its creation, it has been enthusiastically reclaimed by Gen Z shoppers, granting it a full-circle renaissance. This cross-generational appeal means it's one of the rare accessories likely to be found in the wardrobes of Gen Z, millennials, and their parents.
Why This Accessible Designer Bag is a Smart Investment
Priced between £80 and £125, the Le Pliage stands out as one of the most accessible entry points into designer accessories. Its appeal lies in a combination of classic design, practical functionality, and a relatively modest price tag that aligns with the 'quiet luxury' aesthetic. The bag's name, derived from the French word for "folding," hints at its genius: an origami-inspired design that allows it to be neatly folded into a compact size in three simple steps.
Fashion writer Daisy Lester, a recent convert, put the bag through its paces for office use, travel, and weekends away. She tested its spaciousness, comfort, and durability, opting for the paper canvas shade with tan leather straps and adding personalisation via the brand's signature initialling service. Lester found the shoulder bag style—measuring 31cm x 30cm x 19cm—perfectly capable of holding a laptop, charger, book, makeup bag, and water bottle, while also complying with most short-haul airline hand luggage rules.
Practicality Meets Style: The Features That Seal the Deal
The bag's construction is a key part of its lasting success. The exterior is made from a durable, innovative nylon fabric (polyamide with recycled fibres) that is fully washable, while the signature trimmings use Russian cowhide leather. The lightweight design and tubed leather straps ensure comfort, even when the bag is fully loaded.
Functionality is further enhanced by a zip and snap closure for security, plus two internal flat pockets for organising smaller items. With 11 colourways available—from classic beige, black, and navy to statement shades like green, red, and blush pink—there is a style to suit every preference. The bag's foldable nature not only makes it a versatile accessory that can be worn as a small handbag or a roomy tote but also means it stores effortlessly in a suitcase or cupboard.
The only potential drawback noted is its enduring popularity, which means you might see dozens of them on your daily commute or at the airport. For those who prize individuality above all, this ubiquitous style might not be the perfect fit.
The final verdict? At £125, the Longchamp Le Pliage shoulder bag represents a shrewd investment for anyone seeking a designer-quality work bag or weekend tote. Its simple, classic design, coupled with unparalleled practicality, justifies its three-decade reign. To complement its preppy feel, style it with blazers, pleated skirts, ballet flats, or floaty dresses. For those seeking an alternative, the Coach Brooklyn bag is another acclaimed affordable designer option this season.
