Supermodel Gisele Bundchen Lands Prestigious Role as Garnier's First Global Ambassador
Brazilian supermodel Gisele Bundchen has made a striking career move, being appointed as the inaugural global ambassador for leading haircare brand Garnier. This significant partnership comes just over a year after Bundchen welcomed her third child with husband Joaquim Valente, marking a notable return to the spotlight for the 45-year-old fashion icon.
Campaign Launch and Comedic Sketch Showcase
The announcement was accompanied by a vibrant new campaign where Bundchen models a stylish brown bra top and leggings, putting her famously toned physique on full display. In a creative twist, the campaign features a humorous mockumentary-style sketch that highlights Bundchen's comedic talents as she acts out an unconventional brand-signing process.
'Wellness is very important to me,' Bundchen declares in the promotional video, which shows her putting Garnier executives and her lawyer through workout sessions during contract negotiations. The amusing clip also features Bundchen enjoying an ice bath while the executives shiver in adjacent tubs, and includes a cameo from her dog who barks on cue before everyone heads out for a surfing excursion.
Fructis Diamond Sleek Product Launch
Garnier has simultaneously announced the launch of their new Fructis Diamond Sleek Shine-Coat Smoothing Spray, with Bundchen playing a central role in the product's introduction. An exclusive launch event is scheduled for March 12 in Miami, followed by a free public pop-up experience on March 13 and 14.
Sandra Villarreal, General Manager for Garnier, expressed enthusiasm about the partnership: 'We are thrilled to welcome Gisele as our global ambassador. She embodies the very essence of our brand - a holistic, grounded approach to beauty that begins with wellness and radiates outward.'
The brand emphasized that Bundchen 'embodies the modern beauty values at the heart of Fructis Diamond Sleek: performance, confidence, authenticity, and balance.' Villarreal added that Bundchen's commitment to mindful living makes her a natural partner for the brand, bringing authenticity to their new smoothing and shine formula.
Personal Life Transformation and Peaceful Existence
This professional milestone coincides with significant personal changes for Bundchen, who has embraced a more private lifestyle following her divorce from NFL star Tom Brady in 2022. Sources reveal that the supermodel is now living the 'life she dreamed of' with Valente, whom she married in 2025.
A source told Us Weekly: 'Gisele's life now is much more private. It's more in line with who she is. It's a life she dreamed of.' Another insider explained that Bundchen has found a sense of peace since marrying the jiu-jitsu trainer, noting: 'She always envisioned this slower-paced lifestyle for herself and her children, surrounded by nature and removed from 'the business.' She's at peace.'
Bundchen shares two children - Benjamin, 16, and Vivian, 13 - with ex-husband Tom Brady, plus a 13-month-old child with current husband Joaquim Valente.
Amicable Divorce and Co-Parenting Arrangement
The former celebrity couple announced their separation in 2022 after 13 years of marriage, with both emphasizing their commitment to co-parenting. Brady wrote on Instagram at the time: 'We arrived at this decision amicably and with gratitude for the time we spent together. We are blessed with beautiful and wonderful children who will continue to be the center of our world in every way.'
Bundchen echoed these sentiments, stating: 'The decision to end a marriage is never easy but we have grown apart and while it is, of course, difficult to go through something like this, I feel blessed for the time we had together and only wish the best for Tom always.'
Sources close to Brady indicate that the former football star is also enjoying his current chapter of life, with one insider sharing: 'Tom is genuinely enjoying this chapter. He sees himself as a single dad who finally has some freedom and is enjoying his life without overthinking it.'
Bundchen expressed her excitement about the Garnier partnership on Instagram, writing: 'Thrilled to start this new chapter as Garnier's first Global Ambassador! Beauty is all about feeling good.' The collaboration represents a significant milestone for both the supermodel and the haircare giant, blending Bundchen's wellness-focused lifestyle with Garnier's beauty philosophy.
