The reign of the skin-tight skinny jean is officially being challenged. In a dramatic style shift, Generation Z is wholeheartedly embracing the relaxed, slouchy silhouette of baggy denim, sparking a full-blown revival of 90s and early 2000s fashion.
This isn't just a fleeting trend; it's a cultural movement. Driven by a desire for comfort, self-expression, and a heavy dose of nostalgia, young Brits are scouring vintage shops and high-street retailers alike for the perfect pair of loose-fitting jeans. The shift is so significant that retail analysts at Circana have reported a staggering 21% surge in sales for 'relaxed' and 'baggy' fit jeans over the past year.
Why Baggy? Comfort and Nostalgia Lead the Way
Fashion experts point to several key factors behind the resurgence. After years of restrictive clothing, comfort has become paramount. The baggy jean offers a sense of ease and practicality that skin-tight alternatives simply cannot match.
Furthermore, the trend is heavily influenced by the cyclical nature of fashion and the powerful pull of nostalgia. Styles popularised by 90s supermodels and iconic Y2K pop stars are being rediscovered and repurposed for a modern audience. “It’s a reaction against the ultra-groomed, body-con look that dominated for so long,” notes one fashion commentator.
The Data Doesn't Lie: A Market Shift
The numbers confirm the style's explosive growth. While sales of skinny jeans have plummeted, the 'baggy' category is booming. This surge is almost entirely attributed to the spending power and influence of Gen Z shoppers, who are prioritising individual style over prescribed trends.
The trend also aligns with a broader movement towards gender-neutral and inclusive fashion. The loose, non-restrictive fit of baggy jeans appeals to a wide range of body types and is often celebrated for moving away from overly sexualised silhouettes.
How to Wear the Baggy Jean Trend
For those looking to adopt the trend, stylists suggest balancing the volume of the jeans with more fitted items on top, such as a close-fitting t-shirt or a crop top. The look is often completed with chunky trainers or platform shoes, further cementing its throwback credentials.
From cargo-style jeans with multiple pockets to classic wide-leg denim, the options are vast. This revival proves that in fashion, what goes around truly does come around, and for now, comfort is king.
