Emily Ratajkowski and Kate Moss Star in Striking New Gucci Underwear Campaign
Emily Ratajkowski and Kate Moss in New Gucci Underwear Campaign

Supermodels Emily Ratajkowski and Kate Moss have ignited excitement in the fashion world by featuring in a bold new Gucci campaign, posing in stylish underwear to showcase the brand's iconic handbags. The striking images, captured by renowned photographers Mert and Marcus, emphasise the timeless allure of Gucci accessories.

Emily Ratajkowski's Sensational Look

Emily Ratajkowski, aged 34, looked absolutely stunning as she modelled a black bra and briefs adorned with the Gucci logo pattern. She accessorised the ensemble with a large Gucci Giglio tote bag, which carries a price tag of £1,690. In additional shots for the campaign, the model and actress also wore a chic Gucci logo print pencil skirt paired with a matching jacket, further highlighting the luxurious handbag.

Kate Moss's Age-Defying Display

Kate Moss, at 52 years old, delivered an age-defying performance, flaunting her toned physique in a black bra and matching trousers. She completed the look with a Gucci Borsetto medium Boston bag, valued at £2,300. Her appearance in the campaign underscores her enduring status as a fashion icon.

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Campaign Theme and Focus

Gucci has unveiled this new campaign with a focus on the endless appeal of the House's handbags, exploring what the brand describes as 'the instinctive connection that forms between object and desire'. The campaign highlights the essential role of the Gucci bag within the wardrobe, with materials, surfaces, and silhouettes repeating across images and film to consistently return to the bag as the central element.

Emily Ratajkowski's Personal Life Update

This striking shoot follows Emily Ratajkowski going Instagram official with French director Romain Gavras, who is the ex of pop star Dua Lipa. Late last month, the model shared multiple loved-up photos on social media with Gavras, aged 44, including a snapshot of the couple cosied up at a dinner table, though the post did not include a caption. In one image, clad in a slinky red dress, Emily stuck out her tongue while posing provocatively.

Gavras, who has an Instagram account with 64,000 followers, has not posted on his grid since July 2025. The couple were first romantically linked in November 2025 when they were spotted kissing in New York City. This relationship appears to be Emily's longest since her divorce from movie producer Sebastian Bear-McClard, aged 45, in 2022. The exes co-parent a son named Sly, who turns four this month.

Emily previously had flings with celebrities such as Harry Styles, Shaboozey, and comedian Eric André. Prior to that, in December 2022, the mom-of-one was pictured kissing New York–based artist Jack Greer following a brief affair with comedian Pete Davidson.

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