A controversial online movement known as the 'Pink Pill' is urging women to approach relationships with what critics describe as outright contempt for men. The movement, part of a fast-growing 'femosphere', promotes tactics such as 'making him invest before sex' and 'never splitting the bill'. Influencers behind the trend teach followers how to manipulate men for financial gain, often rejecting modern liberal feminism.
Among the figureheads is TheWizardLiz, a self-help guru with over eight million TikTok followers, who offers advice on receiving 'princess treatment' and becoming 'extremely seductive'. Another prominent voice is Kanika Batra, a Miss World Australia finalist who teaches her 500,000 followers 'sociopathic' manipulation techniques. Batra has written a psychological thriller titled Honey Trap, featuring serial killer Ted Bundy.
The Female Dating Strategy (FDS) podcast, hosted anonymously by 'Rose', reaches up to 20,000 listeners per episode. The movement originated on Reddit in the late 2010s and now has its own website and handbook. The handbook includes guidance on 'levelling up' from a 'Becky' to a 'high-value woman', and refers to men as 'moids' or 'scrotes'. It also features an 'Anti-Predator Guide' and advises that 'all men are like that'.
Rose told the Daily Mail she records anonymously for fear of male backlash. The movement has been linked to extreme actions such as surgical sterilisation as a political statement. Critics say the 'Pink Pill' mirrors the most cynical views of the 'manosphere', which promotes dominance over women.
