Love Island sensation and creative director of PrettyLittleThing, Molly-Mae Hague, has publicly addressed the intense backlash she received after her controversial win at the National Television Awards (NTAs) on Tuesday night.
The 24-year-old influencer secured the award for Best Influencer, a victory that sparked immediate and widespread criticism online. Many viewers argued that her win over nominees perceived as more 'inspirational'—including content creators with disabilities and mental health advocates—was misplaced.
An Emotional Response to the Storm
Breaking her silence on the matter, Molly-Mae took to her Instagram Stories to share her side of the story. "I want to start by saying how incredibly grateful I am to anyone who voted for me," she began. "It's not something I was expecting to happen whatsoever. I was so excited even to be nominated alongside such incredible people."
She directly acknowledged the public sentiment, adding, "I understand fully that people feel there were others who deserved it more. I really do. I genuinely was not expecting to win, I can assure you of that."
A Wave of Criticism and a Voice of Support
The online reaction was swift and severe. Critics flooded social media platforms, questioning the decision and labelling the result a 'joke'. Many felt the award should have gone to someone like Grace Mandeville, a limb difference advocate, or Katie Piper, a renowned burns survivor and philanthropist.
Amidst the torrent of negativity, a supportive voice emerged. TV presenter and fellow influencer Stacey Solomon publicly commented on Molly-Mae's celebratory post, writing "Well done darling. So pleased for you" followed by a series of heart emojis. This public show of solidarity offered a counterpoint to the online furore.
Moving Forward with Gratitude
Despite the controversy, Molly-Mae concluded her message with a focus on positivity and gratitude towards her supporters. "The support I received from you all has been insane, so thank you. I'm sending so much love to everyone," she stated, attempting to draw a line under the incident.
The debate highlights the ongoing conversation about the nature of influence and celebrity in the digital age, questioning what kind of content and contribution is deemed award-worthy in modern British culture.
