Ever since her departure from ITV's This Morning, speculation has been rife regarding Holly Willoughby's next career move. The popular presenter briefly returned to screens with ITV's You Bet! and Netflix's reality series Celebrity Bear Hunt. However, in a significant development that underscores the evolving media environment, the 44-year-old is now orchestrating an ambitious comeback that bypasses major broadcasters entirely.
A New Direction in Digital Entertainment
The Mail on Sunday has exclusively revealed that Willoughby has chosen to forge an independent path. She is currently working discreetly on a project where she will not only host but also produce her own show. This venture represents a bold step into content creation, moving beyond her established role as a front-of-camera talent.
Collaboration with Hungry Bear
Willoughby is collaborating with Hungry Bear, the production company owned by her husband, Dan Baldwin, to develop what is described as a 'multi-strand programme for digital platforms'. Insiders report that she is 'thrilled and excited' about this new endeavour, which signals a strategic pivot in her professional trajectory.
A source close to the presenter explained the rationale behind this move: 'The television industry has changed significantly in recent years. It is nothing like it used to be, so it feels like a good time for Holly to do something a little bit different.'
An Innovative and Progressive Format
The project is being touted as a completely new, modern, and progressive format. The source emphasised: 'It's not a podcast. It's not something that anyone has done before. She'll be at the centre of things both in front of and behind the scenes.' This dual role highlights Willoughby's desire to exert greater creative control over her work.
While not ruling out future opportunities with major networks or streaming services, the source clarified her current focus: 'It's not to say that if a huge job came up on a major network or streamer she wouldn't take it, but for now this is how she wants to do things to take her career forward.' They added that Willoughby is 'loving developing the format with a small team', enjoying the hands-on creative process.
Context of Her Screen Absence
Willoughby has been largely absent from television since her exit from This Morning in October 2023. Her departure followed the distressing revelation that a former security guard had plotted to kidnap, rape, and murder her. This new project marks a determined and innovative return to the public eye, on her own terms and through a contemporary digital medium.
