In a rare and personal address, legendary fashion designer Giorgio Armani has been forced to publicly confront and quash bizarre online rumours falsely announcing his death. The 89-year-old icon took to his company's official social media channels to deliver a clear and unequivocal message: "I am very much alive."
The distressing hoax began circulating widely on platforms like Instagram and X (formerly Twitter), causing alarm amongst his global fanbase and the fashion industry. The false news gained such traction that it prompted an immediate and direct response from the reclusive designer himself.
A Personal Reassurance to the World
Rather than a standard PR statement, Armani chose a more personal touch. He shared a handwritten note, scrawled on his iconic yellow legal pad, which was then posted online. The note read: "They have been saying I am dead for years… yet here I am! To all my dear followers, I feel a need to reassure you about my state of health… which is excellent!"
This simple, direct communication served to not only debunk the malicious gossip but also to connect authentically with those concerned for his wellbeing.
A History of False Reports and A-List Clients
This is not the first time the designer has had to contend with morbid speculation. He humourously alluded to the persistence of these rumours, highlighting their absurdity.
Armani's unparalleled status in the fashion world is built on dressing some of the most famous faces on the planet. His clientele is a veritable who's who of Hollywood royalty and music megastars, including:
- Julia Roberts, who famously wore an Armani gown to collect her Oscar in 2001.
- Global singing sensation Adele, a frequent wearer of his elegant designs.
- Screen siren Sophia Loren.
- And action hero Richard Gere, whose style in 'American Gigolo' became synonymous with the Armani brand.
Business as Usual for the Fashion House
Despite the online chaos, it is very much business as usual for the Armani empire. The designer remains actively at the helm of his fashion house, tirelessly working on upcoming collections and overseeing his global brand. His forceful denial puts an end to the speculation and allows the focus to return where it belongs: on his enduring legacy and future contributions to the world of design.
