Supermodel Emily Ratajkowski has once again captivated her massive social media following, this time with a sizzling new clip that showcased a daring lace lingerie set. The 34-year-old American model shared the promotional video for British fashion house Lounge on Friday, sending her fans into a frenzy with her toned physique and confident display.
A Sultry Promotion for a British Brand
In the intimate mirror selfie video, Ratajkowski was seen kneeling barefoot, perfectly exhibiting the intricate lace set which came complete with matching suspenders. The brunette beauty highlighted her famous washboard abs and cleavage while running her hands through her tousled locks. The brand she was promoting, Lounge, describes itself as a modern British fashion house that is 'not just an underwear brand'. Followers were quick to flood the comments with praise, with one writing, 'Lord have mercy. I can't put it into words,' while another declared the video and the model herself to be 'artistic'.
Controversy Over a Previous Political Post
This latest glamorous post arrives hot on the heels of significant online backlash the model faced earlier in the week. Ratajkowski was criticised as 'disrespectful' for a carousel post dedicated to New York City's new mayor, Zohran Mamdani. The post, captioned 'mamdani’s new york!!', featured a video of the Gone Girl star twerking in the chip aisle of a bodega while wearing a see-through black skirt. This was juxtaposed with a subsequent image of her wearing a demure white head covering and long sleeves during an apparent visit to the Sheikh Zayed Mosque in Abu Dhabi.
The stark contrast between the two slides drew mixed reactions from her audience. Several commenters called the pairing tone-deaf, with one stating, 'Emily I like you but the juxtaposition between the first two slides is lowkey disrespectful.' Another added, 'Love you queen but you’re just disrespecting the hijab.' Others, however, found humour in the bodega video, with one fan joking, 'The chip aisle? Cracks me up.'
Navigating Fame and Social Media Scrutiny
The model completed the controversial post with a Halloween photo of herself and her four-year-old son, Sylvester Apollo Bear, whom she shares with ex-husband Sebastian Bear-McClard. The incident highlights the intense scrutiny and polarising reactions that celebrities often face when blending personal expression, political commentary, and promotional content on public platforms. Mamdani, whom Ratajkowski was celebrating, made history on January 1st by becoming the first Muslim mayor of New York City, sworn in on a Quran at a decommissioned subway station.
Ratajkowski's latest lingerie clip, free of political context, has returned focus to her modelling career and brand partnerships, proving her enduring ability to command attention and trend online, regardless of the preceding controversy.
