Rebecca 'Bec' Judd's daughter Billie is following directly in her famous mother's fashionable footsteps. The 11-year-old has officially embarked on a modelling career, featuring prominently in a new advertisement for her mother's latest sleepwear collaboration.
A Star is Born: Billie's Campaign Debut
The second eldest child of the AFL WAG and media personality was photographed for Gingerlilly Sleepwear, promoting its exclusive pyjama collaboration with Bec Judd. In the campaign images, Billie displayed a natural poise and confidence beyond her years, modelling the 'Camilla' kids' pyjama set while seated on a couch. The summery cotton sleepwear was showcased by the tween, who bears a striking likeness to her mother. The brand's caption aptly described the line as "little luxuries for the little ones."
An Early Introduction to Influencer Life
This foray into modelling is not Billie's first experience within her mother's influencer sphere. Back in June, Bec enlisted her daughter's help for a series of sponsored Instagram Stories to thank bath and body brand All Kinds for a gift set. Filmed in her school uniform, Billie enthusiastically unboxed the products on camera, holding up press materials as Bec narrated.
Billie has also appeared in promotional content for her mother's other commercial partnerships, including collaborations with Mermade Hair styling tools. Bec has increasingly shared clips and images of Billie to her social media stories over the past year as her daughter enters her tweenage years.
Navigating Fame and Body Image
The journey has not been without conscious parenting. Bec previously revealed on her KIIS network radio show, The 3PM Pick Up, in 2017 that she feared Billie was developing body image issues from a very young age. She confessed that a three-year-old Billie would "scream at the mirror" over her hair.
"Billie all of a sudden has started caring about her appearance so much. It's actually scary, and I don't know where it's come from," Bec said at the time. This prompted Bec and her husband, retired football great Chris Judd, to deliberately shift focus. They decided to emphasise attributes like kindness, strength, and intelligence over physical appearance.
The Melbourne-based influencer, who shares four children with Chris, continues to offer Billie glamorous experiences. In March, she booked a $5,000 private suite at Rod Laver Arena so Billie could watch pop star Billie Eilish in style during her Australian tour, memorialising the night with a mirror selfie on Instagram.
