The race for the coveted Brownlow Medal has officially begun—and we're not just talking about the footballers. Behind the scenes, the partners of Australia's AFL elite are embarking on their own meticulous, year-long campaign to shine at the 2025 ceremony.
For the WAGs (Wives and Girlfriends), the Brownlow is far more than a night out; it's the Super Bowl of style, the pinnacle of the social calendar, and an event that demands military-level planning. From securing the perfect designer gown to coordinating hair, makeup, and jewellery months in advance, the preparation is a high-stakes operation.
The Glamour Arms Race
Insiders reveal that the most savvy WAGs have already begun negotiations with top Australian and international fashion houses. The goal? To secure an exclusive, show-stopping gown that will dominate headlines and social media feeds the next day.
This involves countless fittings, custom alterations, and often, a strict embargo to ensure their look remains a complete secret until they step onto the red carpet. The pressure to outdo not only their previous appearances but also their peers has never been higher.
Beyond the Gown: A Full-Scale Production
The dress is just the beginning. A dedicated team of stylists, beauticians, and personal trainers are now considered essential components of the pre-Brownlow strategy.
- Beauty Regimens: Many partners begin specialised skincare and wellness programmes almost a year in advance to ensure a flawless complexion.
- Fitness Goals: Personal trainers are booked for intensive sessions designed to sculpt and tone, specifically with their chosen gown's silhouette in mind.
- The Entourage: Securing the best in the business—hairstylists, makeup artists, and manicurists—for the day itself is a competitive feat in itself, with top talents being booked out over six months in advance.
A Night of Nerves and Glamour
While the evening is a celebration of the AFL's finest, it's also a nerve-wracking experience for the players' partners. They are there to provide unwavering support, celebrating their partner's achievements while simultaneously being the focus of intense media and public scrutiny.
The emotional rollercoaster of the vote count, combined with the blinding flash of paparazzi cameras, creates a uniquely pressurized environment. Their poised and graceful demeanour under this spotlight is a testament to their own rigorous preparation.
As one source close to a top AFL family noted, 'The Brownlow doesn't just happen in September. For these women, it's a project that runs all year. It's about pride, support, and making sure your partner feels like a winner the moment they step out of the car, no matter the result.'
One thing is certain: the 2025 Brownlow Medal red carpet is set to be the most glamorous and fiercely competitive yet.
