The Pride of Britain Awards have launched this year's search for Wales' unsung heroes, celebrating extraordinary achievements from children of courage to lifesaving emergency workers and inspirational fundraisers. The awards, now in their 27th year, are run by the Daily Mirror and sponsored by P&O Cruises.
Welsh-born Carol Vorderman and dancer Ashley Banjo will host the ceremony, with winners announced in a prime-time ITV1 broadcast later this year. A panel of judges will select the winners this summer.
Carol Vorderman said: “It is such an honour to be returning to host the Pride of Britain Awards for the 27th year. Every single year, the incredible winners inspire millions with their stories of courage, empathy and bravery. At a time when division is spreading, the winners send a message of hope and bring people together across Britain.”
Past Welsh winners include Rhian Mannings, who received a Special Recognition Award for founding the charity “2 Wish Upon A Star,” supporting bereaved parents. In 2023, Hari Thomas and Dylan Pritchard-Evans won a Bravery Award after safely steering a car onto the M4 hard shoulder when Hari's mother lost consciousness at the wheel.
Daily Mirror editor-in-chief Chloe Hubbard said: “Every nominee is deserving of recognition and all of the stories are important to share with the nation. The Pride of Britain team will search every corner of the country for our 2026 winners, and I can't wait to see the extraordinary unsung heroes we find.”
Paul Ludlow, president of P&O Cruises, added: “These awards give deserved recognition to people who selflessly give their time and energy to help others, often without expectation of recognition. Their stories are a powerful reminder of the positive difference one person can make.”
