In a groundbreaking move, the renowned premium orange liqueur brand Cointreau is extending an exclusive invitation to cocktail enthusiasts for a rare getaway inside the historic home of the Margarita. For the first time in its 175-year history, the private House of Cointreau in France's Loire Valley is opening its doors to the public for a unique weekend experience.
A Legacy of Craftsmanship
Since its creation in 1849, Cointreau has established itself as the most well-known premium orange liqueur globally, also recognized as triple sec. Remarkably, every bottle of this celebrated alcoholic beverage has been produced in the same private château in the Loire Valley for the past 175 years, maintaining a tradition of exceptional craftsmanship.
The Ultimate Cocktail Experience
One fortunate winner and three guests will be treated to an immersive three-day journey into contemporary French cocktail culture. The experience begins with two nights' accommodation in both Paris and Angers, setting the stage for an unforgettable adventure.
The centerpiece of the trip is exclusive access to La Richardière, the former Cointreau family home situated along the picturesque Loir River. This 12-bedroom château, which has never before welcomed the public, will serve as the base for the entire experience.
Behind the Scenes Access
Participants will enjoy unparalleled behind-the-scenes access to Cointreau's working distillery under the guidance of master distiller Carole Quintons. The comprehensive tour includes a detailed tasting session that reveals the secrets behind the liqueur's distinctive character.
Following the distillery experience, guests will participate in a hands-on Margarita masterclass led by Cointreau's Ambassador Kevin Suiero. Here, they will learn the art of perfecting the iconic cocktail, gaining insights into proper blending techniques and presentation.
Culinary Excellence and Exploration
The culinary component of the getaway features fresh, seasonal French dishes specifically curated to complement the nuanced notes of Cointreau. Local culinary talent will prepare meals that enhance the overall tasting experience, creating perfect pairings between food and drink.
Between scheduled activities, guests will have ample opportunity to explore the château's expansive grounds and the surrounding Loire Valley countryside at their leisure. The region's natural beauty provides a stunning backdrop for this exclusive experience.
The Margarita's Enduring Legacy
Crafted in 1948 by Margaret Sames, the original Margarita recipe specifically named Cointreau as its only branded ingredient, alongside tequila and fresh lime. Today, this classic cocktail maintains its position as one of the world's top-three bestselling cocktails in premier bars worldwide, testament to its enduring popularity and iconic status.
A Family Perspective
Alfred Cointreau, a sixth-generation member of the Cointreau family, expressed his enthusiasm for the initiative. 'The Margarita is more than a cocktail - it's a celebration of creativity, connection, and joy,' he stated. 'With this Ultimate Margarita Getaway, we're inviting guests to experience the heart of Cointreau, to explore our heritage, and to share in the magic of crafting and enjoying cocktails together.'
Partnership with Secret Escapes
This extraordinary trip has been created in partnership with Secret Escapes, the travel company specializing in exclusive experiences. Samantha Palmer, Head of UK Brand Partnerships at Secret Escapes, commented on the collaboration.
'We are experts in curating trips with the wow-factor, unlocking access to outrageously bookable travel deals that you can't find anywhere else online,' Palmer explained. 'Partnering with Cointreau allows us to offer exactly that - a rare chance to experience La Richardière through the eyes of the Maison. It's a celebration of great hospitality, delicious cocktails and joyful company, all in one extraordinary setting.'
This unique opportunity represents a genuine once-in-a-lifetime experience for cocktail enthusiasts and travel aficionados alike. For those interested in entering the competition for this exclusive getaway, further information is available through Secret Escapes' official channels.
