Vinted Expert Exposes Common Pricing Error That Stops Your Clothes Selling
A seasoned Vinted seller has identified a widespread mistake that prevents users from selling their clothes quickly on the popular fashion resale platform. Contrary to popular belief, listing items at rock-bottom prices may actually be hindering sales rather than accelerating them.
The Psychology Behind Pricing on Vinted
Laura, who shares reselling advice on TikTok under the handle @lauraresells, has revealed that many sellers are unknowingly sabotaging their own success by pricing items too cheaply. She explains that this approach creates a psychological barrier for potential buyers.
"The reason your items are not selling at £2 or £3 is that from the outside, there is no perceived value in this item," Laura explains. "It just seems cheap, and while we like to be cheap and cheerful, sometimes, psychologically, when we're pricing things that cheap, it makes something look less desirable to potential buyers."
Real-World Example Proves the Theory
Laura demonstrated her point with a concrete example. One seller had listed Jigsaw trousers for just £3, but despite the low price, they remained unsold for an extended period. After following Laura's advice to increase the price to £8 and improve the listing description, the trousers sold immediately.
The seller reported back to Laura, saying: "Oh my God, I just listed the Jigsaw ones and they sold straightaway. Thank you so much. I got £8 for them. I had them listed for £3 and they were not budging."
Why Cheap Prices Can Deter Buyers
Laura outlines several reasons why extremely low prices might actually discourage purchases:
- Potential buyers may question the item's quality or condition
- Shoppers might suspect there's "something wrong with it"
- When buyer protection and postage costs are added to a very cheap item, the total cost feels less worthwhile
- Items lose their perceived value and desirability
"Whereas if you're listing something for what it should actually be worth," Laura continues, "so, for example, this Jigsaw £8 pair of trousers, all of a sudden, you don't really mind if you've got to pay your shipping fee and your buyers protection fee on that, because you feel like you've got a bargain."
Beyond Just Pricing: The Complete Selling Strategy
While pricing forms a crucial component of successful selling on Vinted, Laura emphasizes that other factors contribute significantly to making sales:
- Accurate pricing that reflects the item's true value considering brand, condition, and current market
- Compelling product descriptions that "sell people the dream"
- Effective titles that attract attention
- Strategic use of hashtags to improve visibility
Community Response and Vinted's Pricing Algorithm
In response to Laura's advice, other Vinted users shared their experiences in the comments section. One person noted: "Sometimes I list for the price Vinted recommends and it's too cheap. I have more luck when I stick to the price I had in mind."
Laura confirmed this observation, explaining: "Totally! I agree it's because Vinted bases their price recommendations on previously sold items, and people are always undervaluing, so their price bracket is very low."
Another user sought specific advice about unsold Nike Dunks, highlighting how common these pricing struggles are among Vinted sellers across different product categories.
The Final Verdict on Vinted Pricing
Laura's message to Vinted sellers is clear and backed by evidence: "If you underprice your items on Vinted, you will not get the sale." She encourages sellers to move away from the instinct to list items as cheaply as possible and instead focus on pricing items according to their true market value.
This psychological approach to pricing, combined with attention to listing details, could transform selling experiences for many Vinted users who have struggled to move their unwanted clothing items.
