Men's haircare routines are often low-maintenance, with many relying on basic supermarket shampoos. However, expert Andy Jones, new product development director at luxury haircare brand Champo, says men have different needs to women. “Men have a weaker scalp barrier, compared to women, making them more prone to conditions like dandruff, irritation, and greasiness, and their scalps produce more sebum, which leads to higher rates of oiliness and itchiness,” he explains.
Testing a range of products, our reviewer considered various hair types, from fine and dry to curly and thinning. Here are the top picks that stood out.
Living Proof’s Perfect Hair Day range is one of the first fully science-backed haircare brands, founded in 2005 by MIT scientists and renowned stylists. The shampoo and conditioner produce a creamy lather with a clean, fresh fragrance, leaving hair feeling healthier.
For those with curly hair, Monday haircare’s smooth bundle uses moisturising coconut oil, frizz-controlling shea butter and strengthening pro-vitamin B5. The 800ml bottles offer great value, though the reviewer found it slightly over-nourishing for their own hair, it left it silky and tangle-free.
Patricks’ shampoo and conditioner duo targets thinning hair with a patented blend of 20 active ingredients. Clinically proven to slow hair loss and thicken hair through growth stimulation and strengthening proteins, the reviewer noticed fuller hair after a few weeks, though it comes at a premium price.
For daily washing, Arkive’s gentle everyday shampoo and conditioner is vegan and enriched with baobab oil, baobab protein and betaine to improve strength.



