British shoppers have received an early holiday gift as Shark dramatically reduces the price of its popular customisable hair styler. The brand has slashed a substantial £100 off the Shark FlexStyle Build Your Own Air Styling & Hair Drying System in a preview of the Black Friday sales event.
Massive Savings on a Customisable Styler
Originally retailing for £269.99, the versatile hair tool is now available for just £169.99. This significant price drop presents a prime opportunity for consumers to invest in a premium styling tool for themselves or to secure a valuable Christmas present at a considerably lower cost. The promotion arrives just before the official Black Friday date of November 28, 2025.
The standout feature of the Shark FlexStyle is its unique build-your-own format. Unlike other stylers that come with a pre-determined set of attachments, this system allows users to select any four accessories from a pool of nine options. This ensures you only pay for and receive the tools that suit your specific hair type and styling routine, preventing unwanted attachments from gathering dust in a drawer.
How the FlexStyle Works and What Shoppers Think
The Shark FlexStyle operates using air rather than direct heat, a method praised for helping to minimise hair damage. It also functions as a standalone hairdryer, consolidating multiple tools into one compact device. This makes it ideal for saving both bathroom space and money, while also being a convenient option for travel.
Attachment swapping is designed for ease, with a simple pop-on, pop-off mechanism. The main unit itself is also adaptable, twisting from a right-angle shape for efficient drying to a straight design for various styling needs. The available attachments include:
- Auto-wrap curlers (in pairs for opposite-direction curls)
- Oval brush
- Paddle brush
- Curl-defining diffuser
- Wide-tooth comb
- Round brush
- Styling concentrator
Customer reviews for the FlexStyle are largely positive. One shopper commented on its performance, stating, "I love this hairdryer, it's not too loud, super compact, and even without the anti-frizz attachment leaves my hair looking the best it's ever looked after blow-drying." Another praised its usability, saying, "Exactly what I was hoping for! Light weight and easy to manage. Attachments easy to change and the air wraps are brilliant." However, a small number of users reported technical issues, with one noting their device "fizzled and stopped working after using just once!"
Competitive Black Friday Beauty Deals
Shark is not the only brand offering early Black Friday discounts on high-end hair tools. Competitor Dyson has reduced its Dyson Airwrap I.D. Multi-Styler And Dryer from £479.99 to £429.99, saving buyers £50.
Meanwhile, at LookFantastic, the Beauty Works AERIS Multi-Styler has been cut from £220 to £165, a saving of £55. This model comes with six attachments, though they are not customisable. For those seeking a more budget-friendly option, Boots is offering the Bellissima Italia 8 in 1 Air Wonder Hot Air Styler for just £59.99, down from £129.99.
