The Supermarket Trick You Never Noticed
Ever wondered why certain products always seem to catch your eye in the supermarket? It's not coincidence - it's carefully calculated strategy. Retail experts reveal that stores deliberately place higher-priced items at eye level to increase sales.
The Psychology Behind Shelf Placement
Supermarkets spend millions researching consumer behaviour to optimise their store layouts. According to retail psychologists, products placed between waist and shoulder height sell significantly better than those on higher or lower shelves.
How to Shop Smarter
- Look up and down: Cheaper alternatives are often placed on higher or lower shelves
- Check unit prices: Don't be fooled by packaging - compare price per gram/ml
- Stick to your list: Impulse buys account for over 50% of supermarket profits
- Shop the perimeter: Fresh, healthy foods are usually around the edges
The 'Golden Zone' Phenomenon
Retailers call the eye-level area the 'golden zone' - prime real estate that brands pay premium prices for. A product's placement in this zone can increase sales by up to 35%.
What the Experts Say
'Supermarkets are designed to make you spend more time and money than you intended,' explains consumer behaviour analyst Dr Sarah Thompson. 'Understanding these tactics is the first step to beating the system.'
