McDonald's has announced a limited-time Valentine's Day promotion offering free McNugget caviar kits. The fast-food chain has partnered with Paramount Caviar to provide customers with a kit that includes a one-ounce tin of Baerii sturgeon caviar, crème fraîche, a £20 gift card to purchase McNuggets, and a mother-of-pearl caviar spoon.
From 11 a.m. ET on 10 February, customers can visit McNuggetCaviar.com for a chance to receive the kit. A McDonald's spokesperson said the promotion was inspired by customers who have long paired Chicken McNuggets with caviar, and the chain wanted to offer an elevated experience without the high cost.
Caviar-topped chicken nuggets have become a viral trend in recent years, with celebrities such as Rihanna admitting to enjoying them. The upscale snack gained further attention when sold for $100 at this year's U.S. Open, sparking debate over its value.
The Valentine's Day offer follows the revival of McDonald's nostalgic Changeables Happy Meal toys, which transform from menu items into robots and dinosaurs. The chain has also launched a hot honey sauce and teased the upcoming Big Arch burger, set for a U.S. debut in early March.
