Money saving guru Martin Lewis has unveiled what he's calling a "genius" supermarket hack that could save families hundreds of pounds on children's toys this year. The financial expert's latest discovery involves leveraging loyalty schemes at major supermarkets to access massive discounts on popular toy brands.
During a recent episode of his popular money-saving show, Lewis explained how savvy shoppers can use points accumulated through regular grocery shopping to significantly reduce the cost of toys. "This is one of those rare deals that actually delivers substantial savings," Lewis revealed. "Families are struggling with rising costs, and this approach can make a real difference."
How The Supermarket Toy Scheme Works
The mechanism is surprisingly simple yet effective. Customers collect points through their normal supermarket spending, which can then be converted into vouchers or direct discounts on toy purchases. Several major retailers including Asda, Tesco, and Sainsbury's are participating in similar schemes.
What makes this particularly valuable is the timing. With birthday seasons and holidays approaching, parents face significant expenses for children's gifts. Lewis emphasised that planning ahead and accumulating points throughout the year can lead to dramatic savings when it matters most.
Real Savings For Real Families
One mother shared her experience with the scheme: "I used points I'd built up from my weekly shop to get £60 worth of toys for just £15. In current times, that kind of saving is life-changing for many families."
The deals cover a wide range of popular toys from well-known brands that children actually want. Unlike many discount offers that feature outdated or unpopular items, these schemes include current, in-demand products that would normally carry premium price tags.
Expert Tips For Maximising Savings
Martin Lewis offered several key strategies for getting the most from these deals:
- Join multiple loyalty schemes: Different supermarkets offer varying benefits
- Time your purchases: Look for additional promotional periods
- Combine with other offers: Stack savings with manufacturer coupons
- Plan ahead: Start collecting points well before you need the toys
He also cautioned shoppers to remain mindful of their overall spending. "The goal is saving money, not spending more to earn points. Always stick to your budget and shopping list."
This discovery comes at a crucial time when many UK families are feeling the pinch of inflation and rising living costs. Lewis's endorsement adds significant credibility to the scheme, given his reputation for thoroughly vetting money-saving opportunities before recommending them to his followers.
