A surprising revelation about the premium activewear brand Lululemon has captivated women across the globe, uncovering a clever and previously overlooked design feature in their signature jackets.
The Viral Discovery That Stunned Lululemon Fans
Melina Tesi, a devoted long-time enthusiast of the sportswear label, recently shared an unexpected finding about the brand's iconic outerwear that she had never noticed before. In a social media post that quickly gained traction, Melina expressed her amazement, writing: 'Just now finding out that Lululemon has an emergency hair tie on their jackets.'
Demonstrating the Hidden Feature
Melina proceeded to showcase this secret element in a concise ten-second video clip, which has since amassed over 2.5 million views. In the demonstration, she zipped up the jacket using the brand's distinctive elastic toggle, which features a metal logo clip. She then detached it from the garment and held it up to reveal a practical and stylish hair tie.
The astonished individual then used the elastic removed from the jacket to fashion her long, curly hair into a neat ponytail, proving its functionality. This simple yet ingenious feature left many viewers in awe of the brand's attention to detail.
Official Confirmation from Lululemon
Lululemon's own website verifies that several current jacket styles incorporate this little-known characteristic. When examining specific jacket designs online, it is clearly listed as the final point under the 'Product Features' section. Alongside descriptions of the jacket's style and materials, the last bullet point explicitly states: 'Elastic zipper doubles as an emergency hair tie.'
Reactions from the Lululemon Community
Melina's post sparked a wave of reactions from fellow Lululemon devotees, many of whom were equally unaware of this discreet feature. Responses ranged from sheer disbelief to enthusiastic curiosity:
- 'Omg I didn't know this,' one shocked woman commented.
- 'NOOOOOOOOOOOOOOOOOOO MIND BLOWN,' another exclaimed.
- 'Is that what that's for?' a third puzzled reply added.
Numerous Lululemon jacket owners expressed astonishment at having missed this detail and vowed to make up for lost time. 'Better late than never I guess,' read one reply, while another agreed: 'I need to try this!'
Jacket Styles Featuring the Emergency Hair Tie
In the current Lululemon range, this secret hair tie is integrated into several designs from their Define jacket collection. The feature appears on various models, including:
- The classic Define Jacket Nulu, priced at $169, available in seven different colourways.
- The Define Hooded Jacket Nulu and Define Cropped Hooded Jacket Nulu, both $179, offered in multiple colour options.
- Other styles such as the Define Cropped Jacket Ribbed Nulu ($169), Define Track Jacket Luon ($169), Define Mesh-Back Jacket Nulu, Define Oversized Jacket Luon ($189), and Define Cropped Jacket Nulu ($169).
Insights from Informed Fans
While many were surprised, some Lululemon aficionados were already in the know. One fan recalled: 'I had an employee at Lululemon tell me that it was a hair tie when I bought a hoodie once.' Another pointed out: 'It's listed in the product description,' and a regular shopper added: 'Most of their bags also have the hair tie/zipper pull.'
One woman even shared a serendipitous experience: 'I was outside once and I found this black Lululemon hair tie and I took it. I'm still using it and it's my fave ever since.'
Practical Considerations and Humorous Observations
However, not all feedback was uniformly positive. Women with thicker hair noted that the emergency hair tie might not suffice for their needs. One laughed: 'That would not make even a single loop around my thick a** hair. But I love it, super cool.'
Additionally, a few replies couldn't resist making light-hearted jabs about the brand's premium pricing. One user quipped: 'I would hope for $150 that it has a hair tie,' while another concurred: 'Most expensive hair tie ever.'
This discovery highlights how even well-loved brands can harbour hidden gems within their products, sparking conversation and delight among consumers. It underscores the blend of functionality and innovation that defines modern activewear, turning everyday items into sources of unexpected utility and engagement.
