London's dining scene is losing one of its most cherished Italian institutions as the restaurant group behind several beloved establishments announces its closure after 35 years of service. The decision marks the end of an era for London's culinary landscape.
A Legacy of Authentic Italian Dining
The group, founded by husband-and-wife team Nino and Gigetta Sassola, became synonymous with quality Italian cuisine across the capital. Their flagship restaurant, Assaggi in Notting Hill, earned a Michelin Bib Gourmand and consistently ranked among London's top Italian dining destinations.
The closure affects multiple locations including:
- Assaggi in Notting Hill - renowned for its intimate setting and innovative menu
- La Famiglia in Chelsea - a family favourite for decades
- Several other establishments across London
Changing Tides in London's Hospitality Sector
Co-owner Holly Williams revealed that the decision wasn't made lightly. "The landscape of dining in London has transformed dramatically," she explained. "Consumer preferences have shifted, operating costs have soared, and the aftermath of the pandemic has created persistent challenges that make continuing unsustainable."
The restaurants had built a loyal following, counting celebrities and food critics among their regular patrons. Their emphasis on authentic Italian recipes passed down through generations set them apart in an increasingly competitive market.
Industry-Wide Pressures Take Their Toll
This closure reflects broader struggles within London's hospitality sector. Rising rents, increased food costs, staffing difficulties, and changing dining habits have created a perfect storm for established restaurants.
Industry experts note several contributing factors:
- Post-pandemic work patterns reducing central London footfall
- Soaring energy and supply chain costs
- Increased competition from new dining concepts
- Consumer budget constraints affecting dining frequency
The Sassola family expressed profound gratitude to their staff and customers who supported them over three decades, acknowledging that while the decision is heartbreaking, it represents the reality of today's challenging market conditions.
