High street bakery giant Greggs has confirmed it's increasing prices on selected menu items starting today, marking another blow for cost-conscious consumers across the UK.
Which Greggs Favourites Are Getting More Expensive?
The price adjustments will affect several customer favourites, including the iconic sausage roll, which will see a modest increase. Popular breakfast items, sandwiches, and sweet treats are also among the products facing price hikes as the chain responds to mounting operational costs.
Why Are Prices Rising Again?
Like many food retailers, Greggs is grappling with significant inflationary pressures affecting ingredients, energy, and wages. The company has emphasised it's working hard to balance maintaining value for customers while managing these increased business expenses.
A Greggs spokesperson commented: "We understand that any price increase affects our customers, which is why we've worked to keep our menu as affordable as possible while ensuring we can continue offering the quality and service people expect from Greggs."
What This Means for Greggs Fans
While specific percentage increases vary by product, the changes represent the latest in a series of gradual price adjustments across the fast-food sector. Regular customers might notice the difference on their favourite lunchtime deals and meal combinations.
The company remains committed to its value proposition, with meal deals and promotions continuing to offer savings compared to purchasing items individually. Greggs has built its reputation on providing quality bakery goods at accessible prices, a positioning it aims to maintain despite economic challenges.
Industry-Wide Trend
Greggs joins numerous food retailers and restaurant chains that have implemented price increases throughout 2023 and into 2024. Rising ingredient costs, particularly for wheat, energy-intensive baking processes, and increased labour costs have created perfect storm conditions forcing menu price adjustments across the sector.
Customers are advised to check in-store pricing or the Greggs app for the most up-to-date menu costs as these changes take effect nationwide.
