Another beloved British treat has fallen victim to shrinkflation, as Mars Wrigley reduces the size of its Curly Wurly multipacks while maintaining the same price point.
Sweet Treat, Sour Deal
The iconic chewy caramel chocolate bars have seen their multipack offering shrink from five bars to just four in recent packaging changes. This 20% reduction comes with no corresponding price drop, effectively making each bar more expensive for consumers.
Consumer Backlash
Many shoppers have taken to social media to express their frustration:
- 'Another classic ruined by corporate greed'
- 'First they shrink the individual bars, now they cut multipacks too'
- 'Time to find a new favourite treat'
Company Response
Mars Wrigley has defended the change, stating:
'We're committed to providing great value to our consumers while facing significant increases in production costs. Occasionally we need to make adjustments to maintain the quality our customers expect.'
The Bigger Picture
This move follows a growing trend of shrinkflation across the UK grocery sector, with numerous products seeing size reductions while prices remain stable or even increase. The Office for National Statistics has been tracking this phenomenon as it contributes to the ongoing cost of living crisis.
Consumer groups warn that such stealth price rises make it harder for shoppers to compare value and make informed purchasing decisions.
