Co-op Launches Groundbreaking Member Pricing on Just Eat Platform
Co-op has made a significant move in the retail sector by becoming the first convenience retailer in the United Kingdom to implement member pricing on the Just Eat delivery app. This innovative change allows Co-op members to access substantial discounts when ordering groceries online, with nearly 150 products now available at reduced prices. The average savings for members are reported to be an impressive 37%, providing a financial boost to thousands of households across the nation.
How the New Pricing Scheme Works
The process to unlock these discounted prices is remarkably straightforward. Co-op members simply need to enter their membership number while browsing the Co-op section on the Just Eat app. This seamless integration ensures that loyal customers can easily benefit from the savings without any complicated steps. The membership scheme itself costs just £1 to join, and this initial fee is refunded after the first purchase, making it an accessible option for all shoppers.
Examples of Discounted Products
The price reductions apply to a wide range of everyday essentials, making grocery shopping more affordable for members. For instance, a wholemeal farmhouse loaf is now priced at just 89p, while baked beans cost 40p. Other notable discounts include milk at 85p, eggs at £1.55, and six salad tomatoes for 99p. These lower prices are part of Co-op's commitment to delivering value and convenience to its customer base.
Expansion of Online Services
Co-op's online delivery service has expanded significantly, now operating from more than 1,000 branches nationwide. Deliveries can arrive in as little as 60 minutes or even less, catering to the fast-paced needs of modern consumers. According to reports, approximately 86% of the UK population can now access Co-op's online shopping service, highlighting the retailer's extensive reach and commitment to convenience.
Executive Insights on the Initiative
Gary Kisby, Co-op's q-commerce trading director, emphasized the company's dedication to innovation and value. "We continually work to create new ways to deliver quality and value to our members and customers - it is a cornerstone of our online convenience approach," he stated. "As a co-operative, our membership makes us different. We are committed to offering great value, deals and promotions for everyone to enjoy, while providing additional savings to those who own our business: our members."
Kisby added, "We are delighted to introduce member price savings with Just Eat, ensuring added value across an extensive range and choice of everyday essentials which are available quickly and conveniently online from local Co-op stores."
Caroline Bates, Just Eat's grocery and retail director, also commented on the partnership. "More and more people are turning to Just Eat for their everyday grocery needs, whether it's a quick midweek top-up or that last missing ingredient for a special meal," she said. "We want grocery shopping on Just Eat to feel easy, rewarding and offer great value. Customers have told us that access to member pricing really matters, so we're delighted to be delivering this with Co-op, helping people save on everyday essentials."
Additional Value Offers
Alongside the new member pricing, Just Eat continues to provide other popular deals to enhance customer savings. These include Half Price Wednesdays and recent promotions offering up to 60% off on fresh fruit and vegetables. These initiatives are designed to ensure that customers receive the best possible value, reinforcing the platform's reputation as a cost-effective option for grocery shopping.
This pioneering move by Co-op not only sets a new standard in the convenience retail sector but also demonstrates a strong focus on customer-centric innovation. By leveraging technology and partnerships, Co-op is effectively bridging the gap between in-store and online shopping experiences, delivering tangible benefits to its members and shaping the future of grocery delivery in the UK.
