Jeremy Clarkson's latest venture into the brewing industry has hit a snag after the Advertising Standards Authority (ASA) banned an advertisement for his Hawkstone Lager. The regulator ruled that the ad encouraged reckless behaviour and irresponsible drinking.
Why Was the Ad Banned?
The ASA took issue with the commercial's portrayal of Clarkson driving a tractor while consuming his own beer. The watchdog deemed this to be in clear violation of advertising codes, which prohibit any suggestion that alcohol consumption is linked to daring or dangerous activities.
Clarkson's Response
Known for his unfiltered opinions, Clarkson has yet to publicly comment on the ban. However, sources close to the former Top Gear host suggest he may address the controversy in his upcoming columns or social media posts.
Public Reaction
The decision has sparked mixed reactions. While some applaud the ASA for upholding standards, others argue the ban is an overreaction, given Clarkson's well-established persona as a provocateur.
What’s Next for Hawkstone Lager?
Despite the setback, Hawkstone Lager remains available for purchase. The brand, which Clarkson launched in partnership with his Diddly Squat Farm, has gained a loyal following. Whether this controversy will impact sales remains to be seen.
