High street pharmacy giant Boots has launched an irresistible Black Friday offer, slashing the price of David Beckham's popular fragrances to just £20. The dramatic price cut sees the celebrity-endorsed scents reduced from their usual £40 price point, offering shoppers a perfect opportunity to bag a bargain in the run-up to Christmas.
Which David Beckham fragrances are on sale?
Boots is currently offering three distinct versions of the David Beckham Instinct line for the discounted price of £20. The sale includes the original Instinct, the more intense Bold Instinct, and the special 20th Anniversary Edition. Each bottle contains 75ml of fragrance, representing a full 50% saving on the normal retail price.
The Bold Instinct variant is described as the most powerful of the trio, featuring an aromatic blend that begins with fresh laurel leaves before developing into warm, spicy nutmeg notes. Presented in a sleek black bottle with a weighty cap and copper label, the brand markets it as a woody, long-lasting eau de parfum.
The original David Beckham Instinct offers a vibrant, dynamic scent combining zesty bergamot freshness with spicy cardamom and earthy patchouli, making it suitable for daily wear. Meanwhile, the 20th Anniversary Edition builds on the original formula by adding musky cashmeran and crisp apple accord to the botanical bergamot and patchouli base, all housed in an attractive semi-translucent dark green bottle.
What are shoppers saying about the Beckham fragrances?
Customer reviews on the Boots website reveal overwhelmingly positive feedback for the discounted fragrances. One enthusiastic customer who purchased Bold Instinct commented: "Bought this simply because it was on sale. Online too so I didn't even smell it first, just went by the description. I needn't have worried, it smells amazing on my husband. This is definitely my go-to choice now, sale or not!"
Another reviewer praised the Bold Instinct's "strong and deep masculine scent that lasts all day", while a different customer opting for the standard Instinct fragrance enthused: "Smells better than many designer aftershaves. Fresh and clean with lovely citrus notes."
Not every review was completely perfect, however. One customer gave the standard Instinct four stars, noting that while it's "a really pleasant scent, lasts all day and projects quite far", they found the bottle design somewhat underwhelming. Another described Bold Instinct as "a solid woody aromatic" that makes a great pick for everyday wear but might lack the complexity of higher-end fragrances.
What other fragrance deals are available?
While the David Beckham scents are attracting significant attention, Boots is also offering discounts on other popular fragrances from brands including Vera Wang and Adidas. For shoppers looking beyond Boots, competitor Superdrug is currently offering Versace's The Dreamer eau de toilette for just £24.95, down from £74.
Meanwhile, Debenhams has slashed the price of Issey Miyake L'Eau d'Issey pour Homme by 51%, with 75ml bottles now available for £25.48. This fresh fragrance features bursts of tangerine and yuzu, complemented by sandalwood and vetiver notes that provide a masculine base.
The Black Friday fragrance sales present an ideal opportunity for consumers to update their scent collection or get ahead with Christmas shopping, with significant savings available across multiple retailers and brands. The David Beckham Instinct range at Boots stands out as particularly compelling given the 50% price reduction and positive customer feedback.
