Aldi Unveils Unlimited £5 Pink Prosecco Promotion for Mother's Day
In a move set to delight bargain-hunting shoppers, Aldi has announced an "unlimited" purchase offer on its popular pink prosecco, slashing the price to just £4.99 per bottle in the run-up to Mother's Day. The discount supermarket, recently crowned the UK's cheapest for February by consumer group Which?, is rolling out this deal as part of a wider Wine of the Week promotion, with no restrictions on how many bottles customers can buy.
Details of the Prosecco Deal and Other Discounts
The offer applies to Aldi's Prosecco Rosé, a 750ml bottle described as having an "elegant and refreshingly vibrant" flavour with delicate floral aromas, subtle red berry notes, and a crisp finish. Originally priced at £6.49, it will be available for £4.99 from Thursday, March 12, 2026, until Sunday, March 16, or while stocks last. An Aldi spokesperson confirmed there is no limit on purchases, allowing shoppers to stock up freely for gifting or personal enjoyment.
This pink prosecco promotion is just one element of Aldi's alcohol discounts. Other wines included in the sale are:
- Aldi Prosecco Spumante DOC: Reduced from £5.25 to £4.69
- Aldi Spanish Merlot: Reduced from £5.99 to £3.99
- Aldi Spanish Garnacha: Reduced from £7.99 to £4.99
- Aldi Italian Soave Classico: Reduced from £7.49 to £4.99
These price cuts aim to cater to Mother's Day celebrations and the spring season, offering affordable options for gatherings and gifts.
Health Warnings and Responsible Drinking
Amid the promotional excitement, health reminders are emphasised. Drinkaware warns that regular alcohol consumption increases the risk of health issues such as cancers of the mouth, throat, and breast. To minimise risks, it advises drinking no more than 14 units per week, having several drink-free days, and avoiding binge drinking. Aldi encourages responsible consumption, noting that all alcohol purchases are for adults aged 18 and over.
Additional Changes in Aldi Stores
Shoppers visiting Aldi from March 12 will notice further updates beyond the prosecco deal. The middle aisle, known for its SpecialBuy rotations, will feature three updates this week instead of the usual two. Starting Thursday, items include flowers from £1.99 and gardening supplies like lawnmowers, compost, and tools from £1.99. Clothing, grass seed, and a greenhouse starter set priced from £3.99 will also be available.
On Friday, March 13, a rare addition to the SpecialBuy aisle will see fresh flowers from £12.99, timed to help customers prepare for Mother's Day. Then, on Mother's Day itself, the aisle will shift focus to toys and activities, with items such as dartboards, footballs, books, scooters, and stationery from £1.99.
Aldi's Expansion Plans
In related news, Aldi has revealed plans to expand its UK presence significantly. The budget supermarket intends to open 40 new stores, creating approximately 1,100 jobs. These positions will range from store assistants and cleaners to managers, offering both full-time and part-time opportunities across various locations. This expansion underscores Aldi's growing influence in the competitive supermarket sector, bolstered by strategic promotions like the prosecco offer.
Overall, Aldi's Mother's Day initiatives combine enticing discounts with store enhancements, providing shoppers with multiple reasons to visit during the festive period.
