In a major move to support household budgets, discount supermarket Aldi has implemented sweeping price reductions across hundreds of products throughout its UK stores. The initiative, which represents an investment exceeding £22 million, targets a wide range of essential items that form the core of the weekly shop.
Comprehensive Price Cuts Across Multiple Categories
The supermarket's latest round of price adjustments encompasses fresh and frozen foods, cupboard staples, household essentials, and personal care products. This strategic reduction aims to maintain Aldi's position as a market leader in value during a period when many consumers continue to face financial pressures from their regular grocery expenditures.
Specific Examples of Savings
Shoppers can now find numerous products at significantly lower prices. For instance:
- Red lentils have been reduced to 99p from £1.39
- Porridge sachets are now 79p, down from 99p
- Organic steel cut oats cost £1.99, reduced from £2.19
- Beef and pork Bolognese mince is priced at £4.49, down from £4.79
- Pork and gammon joints are available for £3.49, reduced from £3.99
- Specially Selected British cheese now costs £2.29, down from £2.59
- Sweetcorn is 55p, reduced from 59p
- Six large free range eggs are £1.75, down from £1.79
Additionally, selected products feature even more substantial savings of 50p, including no beef flank steak (now £6.99 from £7.49) and vegetable pieces with meatballs (now £1.49 from £1.99).
Ongoing Commitment to Value and Quality
Julie Ashfield, Chief Commercial Officer at Aldi UK, emphasised the supermarket's dedication to providing affordable options. "We know that customers are continuing to feel the pressure of the weekly shop, which is why we're constantly reviewing prices across our range to ensure we offer our customers the lowest possible prices," she stated.
Ashfield further explained, "These latest price reductions cover hundreds of everyday products, including a number of healthy options, and form part of our ongoing commitment to delivering great value without compromising on quality."
Expansion Plans and Market Position
This pricing strategy coincides with Aldi's ambitious expansion programme. The budget retailer plans to open 40 new UK stores this year, backed by a £370 million investment. Locations earmarked for new sites include Southam in Warwickshire, Hastings in East Sussex, and Amersham in Buckinghamshire.
This forms part of a broader £1.6 billion two-year investment programme announced last year, as Aldi works towards its long-term objective of operating 1,500 stores across the United Kingdom. Recent store openings in 2025 included Kirkintilloch in East Dunbartonshire, Eastbourne in East Sussex, Fulham Broadway in London, and Deeside in Wales.
Recognition as the UK's Cheapest Supermarket
Aldi's price leadership was recently confirmed by consumer rights magazine Which?, which named it the cheapest supermarket of 2025. The retailer secured the top position for affordability in ten out of twelve months last year, with rival Lidl claiming the title in July and October.
The average monthly price difference between Aldi and Lidl across the entire year was minimal, at just 77p. In December specifically, Aldi was the most affordable option for a basket of 68 items, costing an average of £123.60. Lidl followed closely behind at £123.70 for both Lidl Plus members and non-members.
For comparison, the same basket of goods would have cost £134.89 at Asda, while Tesco Clubcard members would have paid £135.84, or £139.12 without a Clubcard.
Aldi's combination of aggressive pricing, strategic expansion, and consistent value positioning continues to strengthen its appeal to cost-conscious British shoppers navigating ongoing economic challenges.
