Aldi has announced a further £100 million investment to cut the price of 330 products across its UK stores, with the supermarket saying the move will help support families through the school holidays. The reductions apply to everyday essentials including fresh and frozen food, cupboard staples, household items and personal care products.
The latest cuts mean Aldi has reduced the price of more than 1,000 products so far this year, representing a total investment of £300 million in keeping grocery bills as low as possible. Among the highlighted savings, shoppers can now save 80p on selected British steaks, including 21-day matured sirloin steak now priced at £4.49 and 21-day matured ribeye steak at £4.59.
Further reductions include 40p off a four-pack of nectarines and 22p off honeydew melons, while Aldi's Specially Selected range of Cheddar cheeses (350g) is now £2.99, saving shoppers 40p. Families can also save 30p on diced chicken breast (600g, now £3.99) and filled pasta (now £2.19). For those preparing for holidays, Aldi's Lacura SPF50+ sensitive lotion has been reduced from £3.29 to £2.99.
Julie Ashfield, chief commercial officer at Aldi UK, said: “It’s never been more important that everyday grocery essentials and family favourites remain affordable. We’re committed to keeping prices low on popular products because we know it can make a real difference, helping families to make the most of the summer.”
Aldi has been named Which? Cheapest Supermarket for five years running and for eight consecutive months, and was recently named 'Best Value Brand of the Year' by Which?. The supermarket has also announced the return of its Summer Support Scheme, giving away £50 shops to families every day throughout July and August.
