The publicly traded media company founded by US President Donald Trump is set to disappear as a standalone entity after a disastrous year of financial performance, with its stock value collapsing by nearly seventy per cent.
A Year of Steep Declines and a Merger Deal
Trump Media & Technology Group Corp, which operates the Truth Social platform, has agreed to merge with TAE Technologies Inc, a fusion energy company backed by Google. The deal will see both entities hold an equal fifty per cent stake in the newly combined company. This move comes as a direct result of Trump Media's severe financial struggles throughout 2025.
According to data from Bloomberg, the company, listed under the ticker 'DJT', generated a meagre $3.7 million in revenue over the past year. More strikingly, it reported an operating loss of $186.1 million. This poor performance was mirrored in its share price, which tumbled by 69 per cent during 2025.
A Long History of Branded Business Failures
In a scathing commentary, Bloomberg's editor in chief emeritus Matthew Winkler placed the demise of Trump Media within a much broader pattern of unsuccessful commercial ventures associated with the Trump name. He noted that investors who backed the media firm were among the year's biggest losers in a globally rising market.
Winkler pointed to a history stretching back thirty-five years, beginning with the bankruptcy of the debt-laden Trump Taj Mahal casino in Atlantic City. That was the first of six corporate bankruptcies involving Trump's casino properties, the Plaza Hotel in New York, and Trump Entertainment Resorts Inc.
The list of failed Trump-branded enterprises is extensive and includes:
- Trump Steaks: Launched in 2007 and pulled from shelves within two months after selling poorly.
- Trump Vodka: Introduced in 2006 and defunct by 2011.
- Trump Shuttle: An airline service started in 1989 that failed within three years.
- Trump University: An unaccredited venture that settled a fraud lawsuit for $25 million in 2017.
The trend appears to extend to the next generation. A cryptocurrency startup, World Liberty Financial, run by Eric Trump and Donald Trump Jr., is also in trouble. Its planned merger with a Canadian firm is in jeopardy after its token value halved and the partner's stock fell 86%.
Political Narrative Meets Business Reality
Winkler's analysis connected Trump's political appeal with his business record. "Trump was twice swept into office on the perception that government had become broken," he wrote, adding that the President positioned himself as the businessman who could fix America's problems.
He then posed a critical question: "Even if true, why not a businessman with a proven history of success for all stakeholders rather than self-enrichment at the expense of others?"
Despite the high-profile failures of his companies, Trump's personal net worth has reportedly soared. Winkler pointed out that the President's wealth has doubled in the past 24 months to approximately $6 billion, a stark contrast to the fortunes of investors in his latest public venture.
