Best Lingerie Shops in the UK for 2026: A Style Guide
Best Lingerie Shops in the UK for 2026: A Style Guide

There is something undeniably indulgent about a brand-new lingerie set, whether you’re buying it as a treat to yourself or as a present for a partner. From frilly and fanciful pieces to practical yet sensual sets, lingerie is a firm wardrobe essential, whatever your relationship status – it is, after all, your first layer each day.

From wired to non-wired, cupped to mesh, the right set for you is entirely down to personal preference. While some may have a penchant for lace and skimpy thongs, others look to elasticated waistbands and pin-up brief styles that still offer some support. Equally, you may be drawn to playful red and pink pieces, while minimalists are likely to prefer classic black, white or neutral finishes.

Thankfully, the lingerie world is brimming with brands catering for every taste, budget, shape and size – from fuller-bust bras to flattering small-cup silhouettes. Beyond reliable favourites such as Boux Avenue, Pour Moi and M&S, the high street has upped its game with more size-inclusive options that don’t scrimp on style (Asos, H&M and River Island are all pleasingly affordable).

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Others, such as Dora Larsen, Fruity Booty, Stripe & Stare and Nudea, have embraced the need for more functional lingerie, growing a loyal following for their flattering sets that are still supportive and comfortable.

Skims has become synonymous with sculpting lingerie, offering buttery soft fabrics with form-flattering silhouettes. Boux Avenue remains a go-to on the British high street, stocking everything from cosy nightwear to sexy sets. Dora Larsen is a firm favourite for mood-boosting sets that don’t compromise on comfort, while Pour Moi is a one-stop-shop for everyday basics to luxury-looking sets at affordable prices.

Italian label Intimissimi specialises in premium-looking pieces without the luxury price tag, and Lemonade Dolls teams functional elasticated bands with alluring lace. Calvin Klein’s enduring appeal lies in its subtle sexiness, embodied in classic cotton designs that are a must-have in any lingerie collection.

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