Coca-Cola has announced the permanent return of Diet Cherry Coke to the UK market, following a temporary reintroduction earlier this year. The decision comes after the company acknowledged customer demand for the flavour, which had previously been discontinued.
Coca-Cola CEO James Quincey revealed the plans during the company's third-quarter earnings call, stating that the brand is listening to consumer feedback. The permanent rollout will begin in the US in early 2026, with the UK expected to follow shortly after.
Social media users celebrated the news, with one calling it 'the return of the king'. The Snackolator Instagram page confirmed the flavour is intended to be a 'sustain' item, meaning it will remain on shelves indefinitely, unlike previous limited-edition releases.
Coca-Cola previously brought back Diet Cherry Coke in the UK earlier this year as a seasonal offering. The company now says it will stay for good, describing the flavour as 'the cherry on top of Diet Coke breaks nationwide'.
