Cracker Barrel fires consulting firm in rebrand reversal
Iconic American restaurant chain Cracker Barrel makes stunning reversal, firing consulting firm just months into major rebranding initiative amid strategic disagreements.
Category : Search result: woke rebrand
Cracker Barrel fires marketing firm over woke rebrand
American restaurant chain Cracker Barrel terminates partnership with marketing agency Prophet following public backlash against proposed 'woke' rebrand that alienated traditional customer base.
Slimming World ditches Syns in major rebrand
Britain's popular weight loss programme Slimming World announces the end of its famous 'Syns' system after 25 years, introducing 'Free Food' and 'Healthy Extras' in a modernised approach to wellness.
Channel 4 rebrands channels, moves hit shows like MAFS UK
Channel 4 announces a major rebrand for its digital portfolio, renaming '4seven' to 'Channel 4 Lifestyle' and moving hit shows like 'A Place in the Sun' and 'Married at First Sight UK' to new dedicated channels for easier viewing.
Kirklands Rebrands as Bed Bath & Beyond in UK
Kirklands executes a stunning strategic pivot, abandoning its own brand identity to resurrect the iconic Bed Bath & Beyond name for its UK expansion, signalling a major shift in homeware retail.
Cleveland Guardians: A Successful Rebrand After Controversy
How the Cleveland MLB franchise successfully navigated a high-profile name change, leaving behind a controversial past to embrace a new identity that honours the city's heritage.
Victoria's Secret Ditches 'Woke' Rebrand for Sexy Image
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
US billionaire launches MAGA-style makeover of UK's TalkTV
US billionaire and former Trump adviser John Catsimatidis is orchestrating a dramatic 'MAGA-style' overhaul of the struggling TalkTV, rebranding it as Talk News. This strategic pivot aims to capture a new audience with a fresh, opinion-driven format, sign
Gwyneth Paltrow Rebrands Goop With COS At NYFW
Gwyneth Paltrow's controversial wellness brand Goop has partnered with high-street favourite COS for a surprise New York Fashion Week reveal, signalling a major strategic rebrand towards accessible, minimalist fashion.
Westminster Cathedral Drops 'Roman' in Historic Rebrand
Westminster Cathedral, the iconic Roman Catholic mother church, officially reverts to its original name, Westminster Cathedral, ending decades of confusion with its Anglican counterpart. The move reinforces its unique identity and heritage.
Badenoch's Landmark Free Speech Law to Combat Woke Culture
Cabinet Minister Kemi Badenoch launches a powerful defence of British liberties, pledging a new law to protect free speech from cancel culture and 'phantom' hate incidents in a major stand for fundamental values.
Huntington Beach Revolt Over 'Woke' Council Beach Plans
Huntington Beach residents are in revolt against controversial city council proposals that locals claim will ruin the city's world-famous beaches and dismantle its community spirit. The so-called 'woke' agenda includes removing the iconic concrete lifegua
Trump Attacks Tom Hanks as 'Woke' at Rally
In a fiery rally speech, Donald Trump branded Tom Hanks 'woke' and a Democratic pawn, escalating his culture war rhetoric and drawing widespread criticism for targeting the beloved actor.
Parents Baffled as Mr Wolf Game Renamed 'Ms Switch'
UK parents are left confused and concerned as the classic children's game 'What's the Time, Mr Wolf?' undergoes a bizarre rebrand to 'Ms Switch', with many blaming 'woke' culture for the puzzling change.
Charity Erases 'Mother' and 'Father' in Woke Language Guide
A leading UK charity instructs its members to abandon traditional terms like 'mother' and 'father' in favour of gender-neutral alternatives like 'parent who has given birth' and 'non-birthing parent', sparking a fierce national debate on language and ideo
Welsh villagers force U-turn on manor's 'English' rebrand
A powerful community campaign in Powys has triumphed, compelling a travel company to abandon its controversial decision to rebrand a historic Welsh manor with an English title after being accused of cultural erasure.
'Woke' trigger warning for Sherlock Holmes play sparks fury
A new London stage adaptation of Arthur Conan Doyle's 'The Sign of Four' has ignited a fierce culture war debate after producers issued a 'trigger warning' for its depiction of crime, leaving traditional Sherlock Holmes fans outraged.
Trump Orders Pentagon Rename to 'Department of War'
In a controversial move, former President Trump signs executive order to rebrand the Pentagon as the 'Department of War', triggering bipartisan criticism and national security concerns.
Trump Vows Purge of 'Woke' Pentagon if Re-Elected
In a fiery rally speech, Donald Trump pledges a radical overhaul of the US Defence Department, targeting 'woke' policies and vowing to restore a focus on 'winning wars' over political correctness.
Cracker Barrel's new logo sparks customer fury
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo, removing its famous barrel in a controversial modernisation bid that has left traditionalist customers feeling alienated and nostalgic.
ITV's 'Woke' Warning on Tommy Cooper Sparks Fury
ITV faces a backlash from viewers after placing a 'content warning' on a vintage Tommy Cooper compilation, with fans accusing the broadcaster of excessive political correctness and undermining classic British humour.
Sydney Sweeney Faces Backlash Over Republican Ties
Euphoria star Sydney Sweeney confronts intense social media backlash and 'cancellation' attempts over her Republican family ties and rumoured romance with music mogul Scooter Braun, as the 'woke mob' targets her career.
Bari Weiss Exits CBS News Amid Woke Bias and Paramount Chaos
CBS News is embroiled in internal crisis as star journalist Bari Weiss departs following a clash over editorial independence and 'woke' culture, amidst broader financial struggles at parent company Paramount.
Cape Cod's 'Woke' Flag Sparks Fury and Division
A fierce debate has erupted in the historic town of Sandwich, Massachusetts, after local officials controversially replaced the traditional town flag with a new 'woke' design, sparking accusations of erasing heritage and dividing the community.
Downton Abbey film slapped with 'woke' trigger warning
The upcoming Downton Abbey film faces controversy after being issued a trigger warning for its use of historical language deemed 'classist' and potentially offensive, sparking debate about historical accuracy and modern sensibilities.
MSNBC's Joy Reid blasts network rebrand for 'normalising' Trump
MSNBC host Joy Reid launches a blistering attack on her own network's controversial rebrand, accusing it of dangerously normalising Donald Trump's rhetoric and abandoning its journalistic principles for ratings.
Kemi Badenoch condemns Stanford's 'woke' diversity training
Business Secretary Kemi Badenoch launches a scathing critique of Stanford University's diversity training, championing free speech and British values in a landmark transatlantic address.
Cracker Barrel boycott after new menu angers Trump supporters
US restaurant chain Cracker Barrel faces a massive conservative backlash and calls for a boycott after announcing a new menu, with supporters of Donald Trump accusing it of going 'woke'.
Royal Opera House's 'Woke' Tosca Sparks Audience Fury
Covent Garden's bold reimagining of Puccini's 'Tosca' divides audiences, replacing 1800s Rome with a modern female-led resistance movement and triggering a fierce debate on artistic modernisation versus tradition.
Anti-DEI Campaigner Appointed to Top Think Tank Role
Exclusive: The activist who successfully pressured over 100 major US firms to abandon their Diversity, Equity, and Inclusion pledges has been appointed a Senior Fellow at a prestigious Westminster think tank. Discover the details of his new swanky gig and
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