In a stunning reversal of strategy, Victoria's Secret is plotting a major return to the fashion runway in 2025 with what insiders are calling a 'woke' rebrand that addresses years of controversy. The iconic lingerie brand, once known for its exclusive 'Angels' and narrow beauty standards, appears to be embracing a completely new direction.
The Supermodel Comeback
According to industry sources, the 2025 show will feature an impressive lineup including Bella Hadid, Jasmine Tookes, and Emily Ratajkowski. This marks a significant departure from the brand's traditional casting choices and signals a commitment to diversity and contemporary beauty ideals.
Addressing the 'Nepo Baby' Phenomenon
The casting choices have sparked conversations about the prevalence of 'nepo babies' in the fashion industry. With several models coming from famous families, the show appears to be leaning into rather than avoiding this controversial topic, potentially making it a central theme of the rebrand.
From Criticism to Comeback
Victoria's Secret has faced significant backlash in recent years over its lack of size diversity, limited representation, and controversial corporate culture. The brand cancelled its famous fashion show in 2019 after declining ratings and growing public criticism.
The 2025 revival represents what fashion experts are calling a complete transformation. The new direction appears to embrace the very values the brand previously rejected, including body positivity, diverse representation, and progressive messaging.
What to Expect from the New Era
- Diverse model casting across sizes, ages, and backgrounds
- Addressing of past controversies directly through show themes
- Inclusion of models with strong social media followings
- Potential discussion of industry issues like 'nepotism babies'
- Modernised approach to beauty and sensuality
While details remain closely guarded, the involvement of high-profile models like Hadid, Tookes, and Ratajkowski suggests Victoria's Secret is serious about reclaiming its position in the fashion world. The 2025 show promises to be one of the most watched and discussed fashion events of the year.
