ITV has unleashed a stunning visual transformation for its flagship reality series I'm A Celebrity... Get Me Out Of Here!, completely overhauling the show's iconic branding just weeks before celebrities descend into the Australian jungle.
Jungle Fever Takes Over
The broadcaster has completely reimagined the programme's visual identity with a vibrant, jungle-inspired colour palette featuring rich greens, earthy browns, and striking yellows. The dramatic makeover extends across all promotional materials, digital platforms, and on-air graphics.
The centrepiece of this ambitious rebrand is a completely new logo that captures the wild essence of the reality show while maintaining its recognisable character. Designers have incorporated organic, leafy elements and textured patterns that evoke the untamed Australian wilderness where the series films.
Modernising a Television Institution
This represents the most significant visual update the show has received in recent years, signalling ITV's commitment to keeping the format fresh and appealing to both loyal viewers and new audiences. The timing is strategic, coinciding with growing anticipation for the new season and speculation about which celebrities will face the infamous Bushtucker Trials.
Industry insiders suggest the rebrand aims to reinforce the programme's position as ITV's crown jewel in reality television, competing in an increasingly crowded entertainment landscape. The jungle theme has been amplified throughout the new design language, creating a more immersive visual experience that begins long before viewers see their first spider.
What This Means for Fans
- Completely refreshed visual identity across all platforms
- Enhanced jungle-themed graphics and promotional materials
- Modernised logo while maintaining show's core identity
- Strategic timing ahead of the new season launch
While the exotic location and challenging trials remain the main attraction, this comprehensive rebrand demonstrates that even television institutions must evolve to stay relevant. The new look is expected to debut across ITV's marketing campaigns in the coming weeks, building excitement for what promises to be another unforgettable season in the jungle.
