Free Beer Fails to Fill Rice Stadium for Rival Game
Rice University offered free beer to boost attendance for its football rivalry game against North Texas. Discover why the promotion fell flat despite the lure of free Busch.
Rice University offered free beer to boost attendance for its football rivalry game against North Texas. Discover why the promotion fell flat despite the lure of free Busch.
Rice University is using free beer, ice cream, and cash vouchers to lure students to a crucial football game against North Texas before the Thanksgiving break. Discover the creative tactics being deployed.
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