California lawmakers advance a groundbreaking bill to mandate health warnings on social media platforms like TikTok and Instagram, aiming to combat the youth mental health crisis. A potential blueprint for the UK?
Discover the UK's leading universities for Marketing and Public Relations degrees in 2025. Our expert analysis breaks down the complete league table, key trends, and what makes these institutions stand out for aspiring marketing professionals.
A groundbreaking new app, developed with UK government backing, is set to revolutionise child online safety. 'Shield' gives children and parents unprecedented control over social media feeds, muting harmful algorithms to protect young mental health from t
A damning investigation from Denmark reveals how Snapchat's features are being exploited by drug dealers to operate with impunity, raising serious child safety concerns.
New York City officially classifies social media as an environmental toxin, launching a bold public health offensive against tech companies to protect adolescent mental wellbeing.
New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
A landmark Australian trial of age-assurance technology for social media access has reported significant accuracy issues, casting doubt on the feasibility of a blanket ban for under-16s. The findings highlight a critical tension between online safety and
The truth behind the hilarious 'feud' between Hollywood A-listers Ryan Reynolds and Robert Downey Jr has been uncovered. Discover how a viral social media clash was actually a masterclass in marketing and celebrity friendship.
Meta unveils major Instagram safety overhaul for UK teens, including default private accounts, stricter messaging controls, and enhanced parental supervision tools to combat online risks.
A new breed of impossibly beautiful, entirely fictional digital personas is amassing millions of followers and lucrative brand deals, raising profound questions about reality, authenticity, and the future of human influence online.
The US city of Providence, Rhode Island, has launched a landmark lawsuit against Meta, Google, YouTube, and Instagram's parent companies, alleging their algorithms have created a youth mental health epidemic. The suit seeks financial compensation for the
Euphoria star Sydney Sweeney has sparked disbelief and debate by partnering with a soap brand to literally sell jars of her used bathwater. The controversial promotion for 'Sydney Sweeney Soaps' has divided fans and critics alike.
Meal-kit giant HelloFresh is set to pay $1.35 million to settle a lawsuit alleging it misled customers with deceptive marketing and unfair business practices. The settlement impacts thousands of Californian subscribers.
Minnesota's Attorney General Keith Ellison launches a groundbreaking lawsuit against TikTok, alleging its addictive algorithm and 'challenge' features are creating a youth mental health crisis. The state demands sweeping changes to the platform's operatio
Meal kit giant HelloFresh has agreed to a $14 million settlement in the US over allegations it misled customers with 'spam' texts and deceptive discount offers, a ruling that could have major implications for UK subscription services.
Swiss watchmaker Swatch has sparked controversy in China with an advertising campaign accused of perpetuating racial stereotypes.
The US military is leveraging Gen Z social media influencers to attract younger recruits, marking a shift in traditional recruitment strategies.
Discover how Hollywood studios are transforming movie promotion with cutting-edge campaigns, immersive experiences, and digital innovation to captivate global audiences.
Minnesota Lynx coach Cheryl Reeve criticises Chicago Sky's marketing ploy involving sex toys, calling it 'unprofessional' and 'disrespectful' to the WNBA.
Waterstones faces backlash over its 'Hell on Earth' themed BookFest, with critics calling the campaign insensitive amid global crises. The bookseller defends the event as a celebration of dystopian literature.
Global advertising giant WPP reports strong profits despite challenges from US tariffs and reduced ad spending. Read how the company is navigating economic headwinds.
Hollywood star Sydney Sweeney's latest publicity stunt involving jeans soaked in her bathwater has divided fans and critics, raising questions about celebrity culture and marketing gimmicks.
Italian authorities have fined fast-fashion giant Shein €1m for falsely marketing products as 'sustainable'. The move highlights growing scrutiny over greenwashing in the retail sector.
Hollywood star Sydney Sweeney faces backlash over controversial Dunkin' genetics-themed ad campaign, raising ethical questions about marketing and science.
Discover how social media algorithms are stifling creativity and rebellion in the fashion industry, pushing brands towards homogenised trends.
Prime Minister Anthony Albanese announces sweeping restrictions on social media access for children under 16, citing mental health risks. Experts weigh in on the controversial plan.
A cross-party group of MPs is calling for a ban on social media for children under 16, citing mental health risks and online safety concerns. Discover the debate and potential policy changes.
Former US President Donald Trump's social media platform, Truth Social, is reportedly facing financial difficulties while he deals with legal challenges in Washington and Cleveland.
Jet2's holiday advert has unexpectedly become an internet meme, sparking debates over whether it's a PR triumph or a branding blunder.
Film studios are leveraging TikTok to generate buzz for upcoming blockbusters like Superman and Star Wars, transforming traditional press junkets into viral moments.