In an era where social media dictates trends, the fashion industry is losing its rebellious edge. Algorithms on platforms like Instagram and TikTok are pushing brands towards homogenised styles, leaving little room for creativity and individuality.
The Algorithm Effect
Social media algorithms prioritise content that performs well, often favouring repetitive, viral trends over unique or avant-garde designs. This creates a cycle where brands feel pressured to conform, stifling innovation.
The Death of Rebellion
Fashion has long been a platform for rebellion, from punk to grunge. However, the need to 'play the algorithm game' means designers are increasingly producing safe, predictable collections that cater to mass appeal.
What Can Be Done?
Some designers are pushing back, using alternative platforms or offline methods to showcase their work. But without systemic change, the future of fashion as a form of self-expression remains uncertain.
