The Dark Side of 'Shrinking Girl Summer'
The viral 'Shrinking Girl Summer' trend promotes extreme weight loss, but experts warn of its dangerous physical and mental health consequences. Here's why it's causing alarm.
The viral 'Shrinking Girl Summer' trend promotes extreme weight loss, but experts warn of its dangerous physical and mental health consequences. Here's why it's causing alarm.
Discover why copper hair is the hottest trend of 2024, driven by viral TikTok styles and celebrity influence. Find out how to achieve the look and where to shop for the best products.
Discover why asymmetric hemlines are set to be the standout fashion trend of 2025, offering a fresh take on modern style and versatility.
Discover the stunning designer wardrobes of Princess Beatrice and Eugenie, showcasing their impeccable fashion sense and royal elegance.
Discover why British holidaymakers are packing air fryers in their suitcases and how this trend is taking off.
Iconic British dog breeds, including the Yorkshire Terrier, are facing a worrying decline. Experts warn of potential extinction as modern trends shift pet preferences.
A bizarre new social trend dubbed the 'Gen Z stare' is leaving many feeling unsettled. Discover what it is, why it's happening, and how to respond.
Saint-Tropez is becoming a hotspot for British tourists, with luxury hotels catering to UK visitors and even offering afternoon tea. Discover how this French Riviera gem is adapting to its new clientele.
Major UK fashion labels are drawing inspiration from Cornwall's coastal aesthetic, blending relaxed elegance with British heritage.
Once-popular alcopops are experiencing a revival, with sales booming among Generation Z. Discover why these sweet, fizzy drinks are back in fashion and what it means for the alcohol industry.
A new study reveals that Generation Z is turning away from traditional alcopops, opting for more sophisticated drinks. Find out why this shift is happening and what it means for the beverage industry.
New data from Uber Eats highlights Britain's takeaway hotspots, with Newcastle leading the charge. Discover which cities are ordering the most and what's trending on menus.
Young Brits are turning to TikTok and Instagram for meal inspiration, leaving classic cookbooks behind. Discover the viral food trends taking over Gen Z's kitchens.
Discover the most beloved trends, entertainment, and cultural highlights that captivated the UK in July 2025.
Move over, October – Gen Z is bringing Halloween festivities to July with viral parties, spooky decor, and pumpkin-spiced everything. Discover the quirky reasons behind this growing trend!
Discover the surprising taste of espresso lemonade, the latest viral drink trend taking social media by storm. Is it worth the hype?
Stars are now revealing their breakups through quirky food posts—here's how this delicious trend took over Hollywood.
Pepsi has launched a vibrant new beverage, Poppi, blending bold flavours with a modern twist. Discover what makes this drink stand out in the crowded soft drinks market.
Dubai's elite are throwing extravagant 'porta-potty' parties, where guests pay thousands to be drenched in waste. Discover the shocking details behind this bizarre trend.
Once a staple in wartime Britain, the humble mangelwurzel is now trending as a versatile and nutritious root vegetable. Discover its history, culinary uses, and why it’s gaining viral fame.
A surprising trend sees Generation Z opting to microwave their tea instead of using traditional kettles. Is this the end of British tea culture as we know it?
A surprising trend among Gen Z reveals they're microwaving their tea instead of using a kettle. Is this the end of British tea tradition?
Discover the must-follow micro-fashion trends this summer to elevate your style and stay effortlessly chic. From bold accessories to minimalist designs, we've got you covered.
From feta pasta to cloud bread, TikTok's viral recipes have taken the internet by storm. But do they live up to the hype? We put them to the test.
Discover why British holidaymakers are choosing Marmaris, Algarve, and Sunny Beach for their summer breaks, with rising demand and competitive prices.
Coca-Cola is under fire for high sugar levels in its drinks as former US President Donald Trump reignites trade tensions with Mexico, a key market for the beverage giant.
Former US President Donald Trump reportedly struck a unique deal with Coca-Cola to ensure his favourite drink always tasted perfect. Discover the fascinating details behind this exclusive arrangement.
From smart home devices to cutting-edge wearables, discover the top 20 tech essentials Brits can't live without this year.
Diageo's Chief Financial Officer, Lavanya Chandrashekar, is leaving the drinks giant to take the helm at PepsiCo Europe, marking a significant leadership shift in the beverage industry.
Discover the surprising toxins lurking in popular beverages and learn easy, healthier alternatives to protect your wellbeing.