Move over, alcopops—there’s a new trend in town. Generation Z is shaking up the drinking scene, ditching the sugary, brightly coloured beverages that once dominated their parents’ nights out. Instead, they’re opting for more refined and often lower-alcohol alternatives.
Why the Shift?
According to recent research, today’s young adults are far more health-conscious than previous generations. The appeal of alcopops—once a staple of teenage parties—has waned as Gen Z prioritises wellness and authenticity. Many are turning to craft beers, premium spirits, and even non-alcoholic options.
The Rise of 'Adult' Drinks
Experts suggest this shift reflects broader cultural changes. "Gen Z values quality over quantity," says one industry analyst. "They’re more likely to sip a well-made cocktail than down a cheap, sugary drink." This trend is also driven by social media, where aesthetically pleasing drinks often go viral.
What This Means for Brands
The beverage industry is taking note. Major brands are reformulating products to cater to this new demand, with lower sugar content and more sophisticated flavours. Meanwhile, smaller craft producers are thriving as young consumers seek unique and Instagram-worthy options.
Could this spell the end of the alcopop era? Only time will tell—but for now, Gen Z is rewriting the rules of drinking culture.
