A popular European destination that welcomes thousands of British tourists each year has introduced a new beach rule that bans sun umbrellas for anyone aged between 10 and 65. The regulation, implemented earlier this month at Punta Molentis Beach near Villasimius in Sardinia, Italy, has sparked criticism from holidaymakers who describe it as 'dangerous' and 'the most unusual beach rule of 2026.'
New Beach Regulations
Under the new rules, only families with children under 10 years old or people over 65 are allowed to set up umbrellas on the beach. The measure is part of a broader effort to limit human impact and protect the fragile ecosystem following severe wildfires in July 2025 that destroyed around 100 hectares of land, including cars in the beach car park.
In addition to the umbrella ban, Punta Molentis Beach now limits the number of visitors to 150 at a time. Visitors arriving on foot must pay a fee of €10 (approximately £8.60), while those arriving by boat pay €5 (about £4.31). Only 70 cars are permitted to access the beach per day until 31 October, and reservations are compulsory.
Tourist Reactions
The new rules have drawn sharp criticism on social media. One user on X, formerly Twitter, commented: 'Banning shade in the Mediterranean summer heat sounds incredibly dangerous.' Another wrote: 'Guess I’m just gonna roast under the sun then, sounds like a fun time for my skin.' A third added: 'This might be the most unusual beach rule of 2026.'
One person expressed concern about health risks: 'Banning basic sun protection for specific age groups under the guise of saving space is a massive skin cancer risk waiting to happen.'
Council Justification
The Villasimius town council defended the regulations, stating on its website: 'The ecosystem of Punta Molentis is one of the most valuable in our territory but also one of the most fragile. It's therefore necessary to limit human impact and ensure protection of this heritage for future generations.' The rules will remain in place throughout the summer season.
Similar Rules Elsewhere in Italy
This is not the only unusual dress code in Italian tourist hotspots. In Sorrento, people are banned from wearing swimwear away from beaches and pools, with fines of up to €500 (around £431). Portofino, Positano, and Capri have also enforced similar rules to prevent tourists from walking around town in swimsuits or bikinis. Those caught walking topless could also face fines.
