A significant majority of parents across the United Kingdom rely on official age classifications when selecting shows and films for their children on Netflix, according to a new survey.
Overwhelming Parental Approval for Clear Ratings
The British Board of Film Classification (BBFC) surveyed 2,000 UK parents and discovered that 96% find its age rating symbols helpful for deciding if content is suitable for their child. Furthermore, 77% of parents expressed greater confidence in Netflix's ratings specifically because they are delivered in partnership with the trusted, independent BBFC.
These classifications, which appear on every title in Netflix's UK catalogue, provide clear guidance on age-appropriateness and content, such as violence or language. The initiative aims to empower families to make informed decisions about what to watch together.
A Pioneering Partnership Extended to 2028
The collaboration between Netflix and the BBFC was first launched in 2020 and has recently been extended to run until at least 2028. It ensures all Netflix content available in the UK is rated under the BBFC's well-established guidelines.
These guidelines are not static; they are based on extensive public consultation refreshed every four to five years. The most recent consultation took place in 2023 and involved approximately 12,000 people, ensuring the ratings reflect contemporary public attitudes.
David Austin, Chief Executive of the BBFC, marked the partnership's fifth anniversary, stating: "As viewing habits continue to evolve, our commitment to protecting and empowering audiences has never been more important." He emphasised that collaboration ensures clarity and consistency for families nationwide.
Industry and Charity Support for Consistent Standards
Benjamin King, Senior Director of Global Affairs UK at Netflix, commented: "We want families to feel fully confident in the choices they make about what to watch... We equip parents with clear and consistent advice about age-appropriate content."
The approach has also been welcomed by child protection advocates. Ella Bradshaw, Policy Officer for Child Safety Online at the NSPCC, said: "The BBFC’s partnership with Netflix demonstrates how clear, independent age ratings and content advice can give families and young people confidence."
She added that as children spend increasing time online, it is vital all platforms adopt similarly consistent and transparent safety measures with child protection at their core.
The survey results and extended partnership highlight a successful model for streaming safety, providing a trusted framework that UK parents actively use and appreciate.
