In a bold move to counter the dangerous spread of false information during emergencies, the Queensland government is being urged to harness the power of TikTok and collaborate with trusted local influencers. This modern strategy aims to protect communities when they are most vulnerable.
A pivotal report, commissioned by the state's Reconstruction Authority, delivers a stark warning: traditional government messaging is failing to cut through the noise during cyclones and floods. It calls for a complete overhaul of crisis communication tactics to address the modern media landscape.
The Power of Trusted Voices
The review highlights that official accounts often lack the community trust and broad reach needed in a crisis. Instead, it recommends identifying and partnering with a diverse network of already-trusted figures. This includes:
- Local community leaders and elders
- Popular social media personalities with established Queensland audiences
- Sporting heroes and other well-known public figures
These individuals could be rapidly deployed as official messengers during a disaster, using their credibility to amplify vital warnings and safety advice.
TikTok: The New Frontline in Crisis Comms
Despite security concerns that have led to bans on government devices, the report identifies TikTok as an essential platform for reaching younger demographics and diverse communities. It suggests the government cannot afford to ignore the platform where misinformation frequently originates and spreads.
The strategy would involve creating engaging, shareable video content tailored for the platform, ensuring critical information reaches all corners of the community in a format they actually use and trust.
This progressive approach signifies a critical recognition: to save lives in future disasters, authorities must fight misinformation on its own turf—social media.
