From NHS Nurse to Viral TikTok Sensation
A former NHS mental health nurse has become an unlikely social media star after turning her passion for London's iconic red buses into a global phenomenon. Bemi Orojuogun, 56, known online as 'Bus Aunty', has amassed over 300,000 followers and won TikTok's Video of the Year award for her simple, joyful clips celebrating the capital's transport.
The Journey to Internet Fame
Bemi's unexpected rise to fame began in March 2024 when she filmed a short video with a London bus in the background. The clip quickly went viral, racking up millions of views within days. "I didn't realise what was happening until my daughter called and said, 'Mum, you're going viral!'" she recalls.
Her content stands out for its authenticity - no flashy transitions or filters, just Bemi's infectious smile, colourful scarves and the sound of the city as buses pass landmarks like Trafalgar Square and Piccadilly Circus. Followers say she reminds them of their own mothers and aunties, finding comfort and inspiration in her videos.
From Bus Stops to Brand Deals
What began as a light-hearted passion has transformed into a full-blown career. Major brands have been queuing up to work with the viral sensation. In the past year alone, Bemi has collaborated with Burberry, H&M, IKEA, Jacquemus, Maybelline, JBL and MAC Cosmetics.
Her influence has extended beyond commercial partnerships too. She's appeared on billboards, walked at fashion week and been recognised by Mayor of London Sadiq Khan for her positive impact on the city. One devoted fan even dressed up as 'Bus Aunty' for Halloween as a mark of respect.
The rapper Stormzy played a crucial role in amplifying her fame after reposting one of her videos. Her award-winning clip has now been viewed almost 50 million times.
Staying True to Her Roots
Despite her newfound celebrity status, Bemi remains grounded. Originally from Nigeria, she moved to London in the 1990s and says the red bus was her first real symbol of the city - representing independence and opportunity.
"Those buses mean London to me," she has said previously. Her content isn't just about style; it's about spreading happiness. She frequently uses her platform to praise bus drivers, calling them "heroes of the city".
At the TikTok Awards on November 13, where she collected her Video of the Year award, Bemi admitted "It's slightly overwhelming that everyone recognises me," but expressed pride in her achievements.
For her followers, Bemi represents pure inspiration - living proof that everyday women, mothers, aunties and working professionals deserve visibility in spaces that rarely showcase them. What began as a personal passion has become a movement, proving that sometimes all people need is a genuine smile and a red bus to brighten their day.
