Instagram, the popular photo-sharing platform owned by Meta, is facing significant criticism following the rollout of its latest algorithm update. Users and content creators alike have expressed frustration over the changes, which many claim are negatively impacting visibility and engagement.
What’s Changing in Instagram’s Algorithm?
The new update prioritises Reels and video content over static posts, pushing more recommended content from accounts users don’t follow. While Meta argues this shift enhances discovery, many long-time users feel their feeds are now cluttered with irrelevant posts.
Creators Voice Their Concerns
Small businesses and influencers report a sharp decline in organic reach, forcing them to rely more on paid promotions. "The algorithm is burying our content unless we pay to boost it," said one frustrated creator.
How Will This Affect Regular Users?
If you’ve noticed fewer posts from close friends and more viral Reels, you’re not alone. The update aims to keep users scrolling longer but risks alienating those who prefer a more personal experience.
- More recommended content from unfamiliar accounts
- Less visibility for photos and non-viral posts
- Increased emphasis on Reels, even if you don’t engage with them
Meta has yet to address whether further adjustments will be made in response to user feedback.
