Instagram is under fire once again as users voice their discontent over recent algorithm updates that heavily prioritise Reels and advertisements over organic posts from friends and family.
Growing User Frustration
Many long-time Instagram users have taken to social media to express their frustration, claiming the platform now feels more like an ad-filled video app rather than a space for personal connections. The shift has left some considering abandoning the app altogether.
What’s Changed?
The latest updates appear to push Reels—Instagram’s short-form video feature—and sponsored content to the forefront of users' feeds. Meanwhile, posts from close contacts are increasingly buried, requiring users to actively seek them out.
Meta’s Response
Meta, Instagram’s parent company, has defended the changes, stating that the adjustments aim to improve engagement and keep the platform competitive. However, critics argue that the move prioritises profit over user experience.
Will Instagram Listen?
Historically, Instagram has rolled back unpopular features following user backlash. Whether the platform will reconsider its latest algorithm tweaks remains to be seen. For now, disgruntled users continue to demand a return to a more balanced feed.
