Instagram, the popular photo-sharing platform owned by Meta, is once again under fire as users voice their discontent over recent algorithm changes. The updates, which alter how content is displayed in feeds, have sparked widespread frustration among both casual users and influencers.
What’s Changing on Instagram?
The new algorithm prioritises suggested posts and Reels over content from accounts users actively follow. Many complain that this shift makes it harder to see updates from friends and favoured creators, instead flooding feeds with recommended videos and ads.
User Reactions
Outrage has spread across social media, with hashtags like #RIPInstagram trending as users threaten to abandon the platform. "It’s becoming TikTok 2.0," one frustrated user tweeted, while others lament the loss of Instagram’s original photo-sharing focus.
Meta’s Response
Meta has defended the changes, stating they aim to improve content discovery and keep users engaged longer. However, critics argue the move prioritises ad revenue over user satisfaction.
What This Means for You
- Expect more recommended posts in your feed
- Organic reach for creators may decline further
- Video content, especially Reels, will dominate
As backlash grows, all eyes are on whether Instagram will adjust its approach—or risk alienating its user base.
