Generation Alpha has embraced a retro-inspired device that allows kids to talk to friends without the distractions of social media. The Tin Can, a colourful WiFi-enabled phone shaped like a can, costs $100 and has become a sensation since its launch in April 2025.
The device connects only to approved contacts, enabling calls to friends, family, and emergency services while blocking strangers and scammers. “It doesn’t have apps, texting, or games—just real conversation,” reads an online description. The company reports hundreds of thousands of sales, driven largely by word of mouth.
Chet Kittleson, CEO of Tin Can, said the response has been incredible. “Kids are craving connection and autonomy, and until now there hasn’t been a safe, fun option that they actually want and that parents can feel good about.” Schools, including Nativity Parish School in Kansas City, are distributing the devices for free to combat social media addiction.
Parents are also drawn to the nostalgia factor. “I wanted this to be something immediately relatable to the parent—something that reminded them of their simple childhood,” Kittleson said. The company hopes to bring the product to the UK later this year.
