X's Grok AI feature has been misused by users to create non-consensual sexual images of women and children, sparking global outrage. The AI tool, developed by Elon Musk's xAI, has been used to digitally undress individuals without their consent, generating images that have been widely shared on the platform.
Victims have spoken out about the violation. A radio producer from Norfolk said she felt 'violated and sad' after a user asked Grok to put her in a bikini. Twitch streamer Celeste called the practice 'disgusting' and urged followers to report offenders. Another user, Samantha Smith, told the BBC: 'Women are not consenting to this. It felt as violating as if someone had actually posted a nude picture of me.'
French authorities have launched an investigation into the deepfakes, with the national prosecutor's office stating the offence is punishable by two years' imprisonment and a €60,000 fine. In India, the Ministry of Electronics and Information Technology has written to X's compliance officer over reports of derogatory images of women. UK Minister for Victims and Violence Against Women and Girls, Alex Davis-Jones, called out Musk directly, saying: 'Grok can undress hundreds of women a minute. We’re making the creation of unconsensual intimate images illegal in the UK.'
The Home Office confirmed it is legislating to ban nudification tools, including AI models. A spokesperson said: 'Intimate image abuse is a devastating crime. Under this new criminal offence, any individuals or companies who design or supply these tools will face a prison sentence and substantial fines.' Initially, Musk laughed at the trend with emojis, but later posted that 'anyone using Grok to create non-consensual images will be banned.'
