Microsoft has confirmed sweeping changes to its popular Xbox Game Pass service, announcing both price increases and a fundamental restructuring of its subscription tiers that will affect millions of UK gamers.
The tech giant revealed that Xbox Game Pass Ultimate will see its monthly cost rise from £12.99 to £14.99 starting September 12th, representing one of the most significant price adjustments since the service's launch.
New Tiered System Explained
In a major strategic shift, Microsoft is introducing a completely new pricing structure:
- Xbox Game Pass Standard (£9.99/month) - Replaces Console tier, includes hundreds of games but excludes day-one releases
- Xbox Game Pass Ultimate (£14.99/month) - Increased price but maintains all benefits including day-one titles, cloud gaming, and PC access
- PC Game Pass - Remains at £7.99 but loses access to EA Play
The new Standard tier represents a £2 increase over the current Console plan while removing the valuable day-one release access that has been a cornerstone of Game Pass's appeal.
What This Means for Existing Subscribers
Current Xbox Game Pass for Console members will be automatically transitioned to the new Standard tier come September, losing their access to day-one releases unless they upgrade to the more expensive Ultimate plan.
Microsoft claims the changes are necessary to 'continue delivering high-quality gaming experiences and adding more value to the membership', though many gamers are expressing frustration at paying more for less.
Industry Context and Competition
This price restructuring comes as Microsoft positions Xbox Game Pass against competing services from Sony's PlayStation Plus and Nintendo Switch Online, both of which have also implemented price increases in recent months.
The gaming subscription market has become increasingly competitive, with companies seeking to balance affordable access with sustainable revenue models amid rising development costs.
UK gamers now face the decision of whether the enhanced Ultimate tier justifies the higher cost or if the new Standard offering provides sufficient value for their gaming needs.
